Marketing with Confidence

Aimee Scott on Marketing Beyond Social Media

Aimee Scott from Aim Up Digital talks all things Marketing Beyond Social Media. Aimee is a multi passionate professional, who has helped over 200 small businesses launch and grow online through her services in web design and marketing. In this episode we talk about why marketing strategy is an essential first step, but often overlooked for business owners. Plus, Aimee shares her top tips on marketing beyond social media!

Keeping Your Brand Consistent on Social Media

Social Media is a wonderful tool for reaching your ideal client directly and aiding discovery of your product or service, however it is important not to forget your brand. In this episode I break down the elements that make up your brand and give my top tips for keeping them consistent across your social media marketing - including my hot tip for using Canva the right way! 

Chris Schwager on Mastering Video Strategies for Success

Chris Schwager is the remarkable force behind Ridge Films, Sydney's leading DIY Video Production Agency, and is dedicated to empowering individuals and businesses to create high-quality videos.
In this episode of Marketing with Confidence we talk about the rise of video marketing and how to rethink it outside the social media marketing box, to become a powerful tool for connection and conversion.
Prepare to be enlightened and empowered as Chris shares his invaluable insights, propelling you towards video production greatness!
You can learn more about Chris and how Ridge Films can elevate your DIY Video Production at http://www.ridgefilms.com.au/

The Christmas Campaign Countdown

The Christmas Countdown has officially started! In this episode I share a Christmas Countdown Checklist to get ready for a strong Christmas Marketing Campaign! I talk through the often overlooked target market at Christmas, as well as how to build your list and plan your promotions to ensure you start successfully marketing for Christmas from now right up to the 24th! I even share my thoughts on how to convert in the dreaded January lull!

Kylie Hannaford on Digital Brand Execution

With over 17 year’s experience as a designer, creative thinker, problem solver and visual communications strategist, Kylie Hannaford is the Founder and Creative Director of Three Blocks Left, a brand and design studio in Sydney. In this episode we talk about the evolution of branding and how small businesses can effectively execute their brands in a digital age.
Kylie shares her expertise on what has shifted in the last decade, and gives top tips for how business owners can take a brand strategy and make it shine on online.
You can connect with Kylie on Instagram @threeblocksleft or learn more at threeblocksleft.com.au

7 Tactics for Local Marketing: Attracting and Retaining Local Customers

Are you a local business looking to grow? Or about to launch into a local area? This episode breaks down 7 tactics for nailing local marketing to attract and retain local clients and create a thriving business!

Jane Mow on How What You Wear Is Your Business Card

Jane Mow is a highly sought-after Personal Brand Stylist and Style Coach, passionate about inspiring female leaders to find their personal style. In this episode of Marketing with Confidence we talk about the power of curating your style, the impact it has on your business and how it can help you to show up with confidence to attract the career, business, and life of your dreams!
You can connect with Jane on Instagram @janemowstylist and learn more at janemow.com

The Pitfalls of Boosting Ads on Meta

In the world of digital marketing, reaching your target audience effectively can be a daunting task, especially for small business owners who are just starting out and may have limited budget. It might seem tempting to boost your posts on the Meta Platform to get your business noticed. However, before you hit that "Boost" button, it's crucial to understand why boosting ads on Meta might not be as effective as it seems. In this podcast, I explore some of the pitfalls small business owners should be aware of.

Charmaine Keegan on Selling with Integrity

Charmaine Keegan is a Trainer, Keynote Speaker, Director and Founder of Smarter Selling – with a sales career spanning over 30 years. She has trained over 8000 Sales Leaders and professionals, empowering them with the confidence to embrace Leading and Selling with integrity. We have been working together for over a decade, and today she joins me on the Marketing with Confidence podcast to discuss what it means to sell with integrity and how business owners can help drive a high performing team.
You can connect with Charmaine on LinkedIn https://www.linkedin.com/in/charmainekeegan or learn more about www.smarterselling.com.au 

TikTok vs Instagram - Which Should You Focus On?

No longer the new kid on the block, TikTok has grown to 2 million users in Australia and although thats still just 20% of total Instagram users, you're likely to be being told to jump it on now! In this episode I share my thoughts on what sort of businesses may work best on TikTok, and what to consider before going "all-in" on a TikTok strategy right now.