Marketing with Confidence

Say no to marketing overwhelm! If you are looking to increase your digital and online marketing confidence, whether you’re a business owner or a marketing professional, then subscribe and listen! Launching a Digital Marketing Agency back in 2010, I’ve worked with hundreds of business owners, and in this podcast will share what I’ve seen along the way, my take on how to master your marketing with confidence, plus I’ll be interviewing tons of business owners and marketing professionals who will share how they found their feet in the ever changing world of digital and online marketing. I’m Mary-Anne Amies, and I’m so excited to be your host, with a career in marketing spanning more than two decades, I am a passionate mentor, coach and speaker, who is dedicated to helping business owners and marketing professionals to build digital confidence without the overwhelm. I can’t wait to help you find your marketing confidence! If you want to find out more visit www.maryanneamies.com

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Episodes

3 days ago

How to price in service-based businesses is a mine field, especially for female owners. Asking the advice of others can be problematic, and undervaluing is a common outcome that ultimately impacts confidence and sustainability.
In this episode Anna Lamb talks about Value Based Pricing, discussing where we fall down in our approach to pricing and her top tips for pricing in an uplifting way.
This is a must listen for all service-based business owners! To learn more about Anna’s coaching you can find her on LinkedIn https://www.linkedin.com/in/annalamb/ or head to the website https://www.upliftingvalue.com.au/
 

Thursday May 09, 2024

What do you do when your Instagram account is just not firing, or you've left it alone for a while and really want to drive engagement again? 
In this episode I talk about the steps you can take to reactivate your account - whether its a large following or a small one, to drive your engagement back up and maximise your content on Instagram.
This a great episode to understand how to leverage the discipline of social media management to maximise your connection and conversion.

Thursday May 02, 2024

Nailing your marketing mindset, is the difference between a business that thrives and a business that nose dives. AJ is a Mindset and Messaging Coach who has helped hundreds of women to overcome their inner blocks, like self-doubt, procrastination and fear of failure, and to have the powerful self-belief and potent messaging to grow wildly successful businesses. In this episode we talk about the most common mindset blocks that female business owners have, why mindset is everything and AJ shares three quick ways to start to shift your mindset, to turn up and nail your marketing!
 
You can connect with AJ on Instagram https://www.instagram.com/aj.mindcoach or find out more at https://changeyourthoughts.com.au

Thursday Apr 25, 2024

In this episode I recap our recent Business Builders Breakfast, sharing my keynote on digital marketing strategies that can support your business during difficult times (the post covid and into a recession / cost of living crisis!). I run through the foundations of Strategy and then look at Retention Marketing (more on that in this episode https://maryanneamies.com/retention-as-a-marketing-strategy-episode-46 ) and Acquisition Marketing quick wins that you can leverage right now. I also dive into email marketing and how it can be used for both retention and acquisition... plus my one hot tip that you can implement straight away that 50% of SMEs aren’t taking advantage of.

Thursday Apr 18, 2024

Growing a sustainable business in the backdrop of the “6-figure overnight success” hype can feel overwhelming. In this episode of Marketing with Confidence, I catch up with Laetitia Andrac -  an energetics and strategy business mentor and founder of Essential Shift Consulting.
We talk about the role of strategy in growing your business, and how when coupled with intuition business owners can create sustainable outcomes for people, profit and planet.
I loved this chat and the insights Laetitia shared. You can connect with her on Instagram @essential.shift or on LinkedIn, and learn more about her consulting programs and book “Light It - How to trust Your intuition and Build a Thriving Business” at https://www.essentialshift.co

AI Time Saving Marketing Hacks

Thursday Apr 11, 2024

Thursday Apr 11, 2024

Hype aside, AI can has a lot of value to add and as marketers and small business owners now is the time to start testing and evaluating which tools can complement our work processes and improve our outputs. In this episode I discuss time saving hacks that AI can bring to your digital marketing. Breaking down the exact tools we are using right now and the value they’re adding.

Thursday Apr 04, 2024

Danica is a Public Relations and Strategic Communications professional who in this episode takes us through the opportunity for Small Business owners to more effectively leverage PR. We talk about how marketing and PR can perfectly complement each other, and what a crisis management plan can look like and why its something small business owners need to consider.
You can find Danica on Linkedin https://www.linkedin.com/in/danica-bunch-3a6b2738, Instagram @danicabpr or head to the Danica B PR https://danicabpr.com/

Social Media 101

Thursday Mar 28, 2024

Thursday Mar 28, 2024

Get ready for a Social Media 101! Starting right at the beginning, I breakdown why social media is so powerful for small business, how to select the right social channels and set them up properly. Then I’ll step through content creation strategies, how to engage and grow your accounts, as well as a top line look at analytics and social ads too.
This is perfect for anyone starting out or looking to really refresh their social media approach and start leveraging social media channels for business growth.

Thursday Mar 21, 2024

Melissa Pepers a futurist business designer, discusses one of the big missing pieces for CEOs in the marketing puzzle and shares how the practice of Business Design can ensure we ask the right questions to make decisions that will ultimately shape the success of our businesses.
This episode turned into a mini-masterclass as Melissa took us through TAM SAM SOM, helped even more by this Notion worksheet https://tinyurl.com/3ebje673
You can connect with Mellissa via Instagram https://www.instagram.com/reimaginers__ or LinkedIn https://www.linkedin.com/in/melissapepers, or join her Turning Points program to create limitless opportunities for yourself.

Crafting Better Captions

Thursday Mar 14, 2024

Thursday Mar 14, 2024

We can get so wrapped up in creating the media content for our social media, that the caption becomes the last minute addition. We know we are fighting against a short attention span, so in this bite size episode, I share over 10 tips to create better captions for your social media accounts.

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