Ready, Set, Paid Ads

The One Type of Ad, That Every Business Needs

Let's talk about the one Paid Ad strategy that every business needs. In today's over crowded digital landscape, running the right ad, that's cost effective can make all the difference, in standing out.
 
I've managed millions of dollars in ads over a decade and more, and I am sharing exactly what I've learnt and how you can apply this across Facebook, TikTok, Google or LinkedIn.
 
I'll also touch on how it's not just about the ads. You need to create great content that captures people's attention and encourages them to engage with your brand.
 
So, if you're ready to level up your digital marketing game, this episode is a must-listen. Just remember, it's not always about the flashy, sales-y ads. It's about building awareness, engaging your audience, and ultimately growing your business.

Do You Ads? with Kate Toon

So, you're thinking about diving into the world of paid ads? Well, buckle up, because Kate Toon is here to spill the tea on all things digital marketing.
 
In this episode, she's dropping knowledge bombs on the pros and cons of ads, sharing her own experiences, and giving you the lowdown on how to make them work for your business.
 
Forget about those quick fixes and get ready for a reality check. Kate's not afraid to call it like she sees it, and she'll tell you straight up that ads aren't a magic wand. You've gotta put in the work, build a solid foundation, and understand your audience inside and out.
 
Kate's also sharing some insider tips on how to use ads effectively, from crafting compelling copy to targeting the right audience, and on the challenges you might face along the way.
 
So, if you're ready to level up your digital marketing game, this episode is a must-listen. Just remember, it's not just about the ads, it's about the whole package.
 
You can connect with Kate to learn more at https://katetoon.com

3 Guesses Why Your Ads Aren't Working

Let's take three guesses to nail why your ads aren't working.
 
In this episode, we dive deep into the most common reasons paid ads fail and what you can do to turn things around. Drawing from real conversations with hundreds of business owners, let's break down the top mistakes marketers make—from blindly boosting posts to missing crucial tracking tools. You’ll learn why boosting ads on platforms like Instagram might be hurting your results, the importance of proper targeting, and how to optimise your website for conversions. Plus, get actionable tips on crafting creative content that doesn’t feel like an ad but drives real engagement. If you’ve ever felt frustrated by ads that don’t perform, this episode is your guide to unlocking success.

Do You Ads? with Clare Wood

Clare found her Facebook Ad made it all the way to Tinder! When I asked Clare Wood, money mentor, author, speaker and podcaster - “Do You Ads?” the answers were a wild ride!
 
In this episode, you’ll hear Clare’s experiences with Facebook ads, including the challenges faced and lessons learned. Clare shares her experiences with DIYing as well as outsourcing to Agencies – and how she created her own perfect approach to managing Facebook Ads.
 
We talk AI enhancements, winning lead generation formulas and what to do when your ads keep getting cancelled!
 
Listen along and hear how to navigate the complexities to drive ads success.
 
You can connect with Clare to learn more at https://clarewood.com/

Let's Talk Foundations for Ad Success

In this episode of Ready, Set, Paid Ads, I explore the essential foundations for achieving success in paid advertising.
 
We’ll start by looking at the importance of having a well-defined strategy before spending any money on ads. From understanding your ideal client and setting clear objectives, such as brand awareness, sales, or lead generation. To planning ahead, considering seasonal and tactical factors, and adapting your ad campaigns to align with your business goals.
 
You’ll be introduced to the concept of a digital ecosystem and learn why having an optimised website, robust organic content plan, and a solid email marketing strategy all contribute to your paid ads efforts.
 
This episode provides a comprehensive guide to laying the groundwork for a successful ad strategy, ensuring your business is fully prepared to maximise the effectiveness of your paid advertising efforts.

Ready, Set, Paid Ads

Welcome to Ready, Set, Paid Ads.
 
This podcast will dive deep into the world of paid advertising, offering actionable insights, tips, and strategies to help you create successful ad campaigns.
 
Whether you’re new to paid ads or looking to refine your existing strategy, this is the perfect place to start.
 
Mary-Anne Amies website

A Special Q&A Session to Celebrate 100 Episodes

Celebrating 100 Episodes of the Marketing with Confidence Podcast, I invited friends, team members and business besties to submit their burning questions about all things building a business, shaping a marketing career and more.
 
Throughout this episode I’ll answer questions and share my thoughts on:
The importance of valuing your expertise and charging accordingly
The power of personal relationships
Advice to my younger self (and others) on how to develop a marketing career
The importance of focusing on strategy over tactics
The challenges and rewards of running a business
The importance of personal development
 
As the last episode of the Marketing with Confidence Podcast, before an exciting new series launches, this is a great insight into what has shaped my career, and what fuels me to keep growing my digital marketing agency.

The Digital Marketing Checklist for Small Biz (+ Bonus Toolkit)

In this episode I dive into a comprehensive guide designed to help small business owners navigate the essential elements of digital marketing. The episode covers everything from setting SMART marketing goals to building an interconnected digital marketing ecosystem that includes your website, social media, email marketing, SEO, and paid ads.
We look at the importance of treating digital marketing as an ecosystem, where all elements—like your website, social media, and email marketing—work together to drive efficiency and results. Key points include the significance of having clear goals, understanding your target audience, creating a content marketing strategy, and planning your digital marketing activities in six-month increments to stay agile and responsive to market changes.
Additionally, the episode features a bonus "toolkit", highlighting essential tools for managing and enhancing your digital marketing efforts, providing you with practical recommendations to streamline your marketing processes.
This episode is perfect for small business owners looking to establish a solid digital marketing foundation or refine their existing strategies with actionable tips and insights.

Beyond the Logo: Crafting a Powerful Brand with Rowena Preddy

In this episode of Marketing with Confidence we dive deep into the world of branding with Rowena Preddy, exploring the misconception that a logo is the sole defining factor of a strong brand identity. Join us as we uncover the true essence of branding and its impact on business growth. Discover how to create a brand that resonates with your target audience, builds trust, and drives customer loyalty. Learn practical tips on aligning your brand with your personal values, and how to develop a brand strategy that evolves with your business. This episode is packed with insights and actionable advice to help you build a brand that leaves a lasting impression.
You can connect with Rowena Preddy and learn more at https://preddycreative.com.au/ 

First-Party Data: Why It Matters Now More Than Ever

Tired of playing guessing games with your customers? It's time to ditch the crystal ball and embrace the power of first-party data to make your email marketing and paid advertising more effective! In this episode, I dive deep into what first-party data is, why it's become a total game-changer, and how you can use it to build a loyal army of fans. I share how to collect this golden data, and then show you how to turn it into marketing gold. Get ready to level up your marketing game and say goodbye to those pesky third-party cookies worries!