Ready, Set, Paid Ads

Do You Ads? With Emma Lovell

We're joined by Emma Lovell in this episode of Ready, Set, Paid Ads, a seasoned digital marketer, the queen of Bleisure and founder of Rest & Receive Retreats.
Emma shares her journey with Paid Ads over the years, highlighting the highs and lows with Meta Ads. We dive into the whole marketing eco-system, and how strategic content planning can help you showcase a business that has multiple focuses - especially when there are campaigns competing for the same air space!
This is an honest and insightful chat full of takeaways for all business owners.
You can connect with Emma across Instagram and LinkedIn, by searching Emma Lovell or at Emmalovell.au and restandreceive.au

Part 2: Ready to Roll Out Paid Ads Funnels

In this episode of Ready Set Paid Ads, we delve into three practical paid ad funnels, ready to implement in your business. Featuring a detailed guide on creating a Lead Magnet Funnel tailored for coaches, service providers, and digital product sellers, designed to build email lists and nurture leads. We also explore an E-commerce Product Launch Funnel suitable for product-based brands, focusing on full-funnel strategies to build awareness, generate leads, and convert at launch. Lastly, we discuss a Low Ticket Self-Liquidating Offer Funnel ideal for creators and educators with digital products, offering insights on making digital offers that quickly cover ad costs. Whether you are involved in professional services, coaching, or e-commerce, one of these funnels, or a hybrid of them, can help you set up and optimise your first-ever funnel campaign.

Do You Ads? With Denise Duffield-Thomas

In this episode of Ready Set, Paid Ads, we welcome money mindset mentor Denise Duffield-Thomas. We delve into the intricacies of overcoming money-related mindset blocks, the importance of consistency, and how paid advertising can transform businesses. Denise shares her journey from resisting advertisements due to 'sweat equity' beliefs to embracing them as a vital business strategy. The conversation also explores the impact of cultural and familial money memories, the advantages of new technologies like AI in advertising, and the importance of diversification in marketing strategies. This episode is packed with insights for entrepreneurs looking to balance mindset work with practical business strategies.

Part 1: Funnels 101 How Paid Ads Actually Lead to Sales

In this episode of Ready Set Paid Ads, we delve into the concept of marketing funnels, breaking down their purpose and how they can lead to sales. We explore the three stages of a funnel: top of funnel (awareness), middle of funnel (consideration), and bottom of funnel (conversion). Through practical examples and a straightforward approach, this episode aims to demystify how funnels work, especially in the context of paid ads, and offers insights into creating a seamless customer journey. Listeners are encouraged to analyse their own funnels to identify gaps and opportunities for improvement. Stay tuned for part two, where three ready-to-use funnel strategies for different types of businesses will be shared.

Do You Ads? With Ashley Boston

In this episode of Ready Set Paid Ads, we are joined by Ashley Boston, a Meta ad and funnel strategist. Ashley shares her journey into digital marketing and her focus on Meta ads.
We discuss the evolution of digital advertising, the importance of strategy, and the challenges of keeping up with platform changes. You'll hear Ashley's thoughts on the role of creative strategy, the integration of AI in ads, and the need for a holistic approach to digital marketing, encompassing organic growth, email strategies, and more.
Ashley emphasises investing in mentorship and education to effectively navigate the complex landscape of Meta ads, while sharing her expertise and lots of laughs along the way. A must-listen for anyone navigating Meta Ads!
You can connect with Ashley across Instagram and LinkedIn, by searching Ashley Boston.

Essentials to Know Before Launching a Paid Ad Campaign

In this episode of Ready, Set, Paid Ads, we dive into the essential considerations for starting a successful paid ads campaign. 
We discuss understanding your ideal client profile, setting up an effective lead management process, knowing your relevant business metrics, and crafting a compelling website or landing page. 
Additionally, we discuss budget sustainability and the importance of not relying on ads to fix broader business issues. The episode aims to equip listeners with the knowledge to set up their marketing strategies for long-term success. A must listen before you outsource your paid ads.
If you’d like to understand your business readiness, book in a Digital Audit and receive a 30 minute recorded audit of your digital eco-system and our audit checklist. Use the code RSPA126 for 50% off https://wiseupmarketing.com.au/resources/digital-audit-overview/  

Do You Ads? Angela Pickett

In this episode of Ready, Set, Paid Ads, we are joined by Angela Pickett, an experienced copywriter and aspiring romance writer, to explore the synergy between sales pages and paid ads.
Angela discusses the art of creating effective sales pages, comparing them to the structure of romance stories, and highlights the importance of transparency, structure, and relationship building in sales copy.
The conversation dives into the necessity of aligning ad copy with landing pages, testing various elements to ensure effectiveness, and continuously evolving digital content to maintain relevance and improve results.
Whether you're about to launch a campaign or refine your tactics, this episode is packed with insights you can apply right away. Listen now!
You can connect with Angela across Instagram and LinkedIn, by searching Angela Pickett or https://www.angelapickett.com.au/

Google Ads for Beginners: 5 Easy Wins to Save Money & Get More Clicks

In this episode of Ready, Set, Ads, we explore effective strategies to make the most out of your Google Ads budget, with beginner friends tweaks you can make to your Google Ads search campaigns to help save money and drive more clicks to your website.
We dive into the technical aspects of Google Ads, often overlooked due to its less aesthetic-driven nature. Key topics include the importance of the search terms report, the role of ad extensions, and the significance of continual optimisation. 
By understanding search behaviour and making incremental adjustments based on data, you can significantly enhance your ad account performance, driving the results you need for sustainable marketing.

Do You Ads? With Shannon Stone

Welcome to another episode of Ready, Set, Ads, I’m joined by business and marketing consultant Shannon Stone, and we dive into the big question: Do you need ads to grow your business? 
 
Shannon shares her insights on when ads make sense, why they sometimes don’t work, and how businesses can optimise their marketing ecosystem before pouring money into paid strategies. We discuss the importance of data, pricing strategies, customer retention, and why small tweaks can make a massive impact on conversions.
 
Shannon also breaks down the mindset shifts business owners need when it comes to marketing, the dangers of jumping on every new trend, and why ads should never be your lifeboat. Whether you're running ads or just thinking about it, this episode will help you make smarter decisions for sustainable business growth.
 
You can connect with Shannon across Instagram and LinkedIn, by searching Shannon Stone or on her website.

What Platform Should You Be Running Ads On?

When it comes to paid advertising, not all platforms are created equal. In this episode, we break down the best ad platforms for small businesses, helping you decide where to invest your budget for maximum results.
We explore Facebook & Instagram Ads, TikTok Ads, Google Ads, YouTube Ads, and LinkedIn Ads, highlighting which business types thrive on each platform. Whether you're running an e-commerce store, a service-based business, or a personal brand, we give real-world examples to guide your strategy.
 
Plus, we discuss how your budget impacts your platform choice, from low-cost organic strategies to high-budget scaling techniques. 
 
By the end of this episode, you'll have a clear roadmap to choosing the right ad platform for your business goals.