Marketing with Confidence

Uncover Your Marketing Message and Watch Your Business Grow with Raquel Collard

Do you hate marketing? Feel like it's a confusing, pushy mess that never leads to sales? You're not alone. Many small business owners struggle with marketing, but it doesn't have to be that way.
In this episode, marketing expert Rachel Collard joins us to unveil the secret weapon for attracting your ideal clients: a clear marketing message. You'll discover:
Why a lack of clarity is the root cause of marketing struggles.
How to understand your ideal client's "before and after" picture.
How a powerful message builds trust and attracts clients without chasing them.
The difference between vanity metrics and the measurements that matter for sales.
How to create valuable content that educates and attracts your dream clients.
Stop wasting time and money on ineffective marketing. Learn how to craft a message that resonates with your ideal client and watch your business grow!
You can connect with Racquel Collard and learn more at https://www.smbmarketing.com.au/ 

Stop Wasting Time! 3 Marketing Tactics Small Businesses Should Ditch

Feeling lost in the marketing jungle?
You're not alone. Small businesses today face a constant battle: how to stand out in a crowded online space with limited resources. In this episode, we'll cut through the noise and expose the 3 marketing tactics that are officially dead in 2024. We'll show you how to ditch those outdated strategies and focus your efforts on what actually works. Learn how to get more results for less hassle, target your ideal customer with laser precision, and finally stop wasting time on tactics that go nowhere. This episode is packed with actionable tips and insights to help you take your small business marketing to the next level. So, grab your headphones, fire up that laptop, and get ready to watch your marketing magic happen! 

Cat Dunn on Unleashing the Power of Systems for Small Businesses

Ever feel like you're the only one keeping your business afloat?  Imagine waking up to a smoothly running machine, even when you're not at the wheel.  In this episode, I am joined by Cat Dunn discussing how to unleash the power of systems  in your small business
Stop trading time for dollars! Learn how to:
Free yourself from tedious tasks and focus on what matters most.
Build a business that runs even when you're on vacation (or catching some Zzz's).
Unleash the power of simple systems (no fancy software needed!).
Scale with confidence knowing your systems can grow alongside your business.
This episode is your key to unlocking freedom and growth. Tune in and take control!
You can connect and learn more about Cat Dunn at  https://www.instagram.com/catlouisedunn or https://catlouisedunn.com/

Budgeting for Big Wins: How Small Businesses Can Craft a Killer Marketing Budget

Feeling lost with your small business marketing budget? This episode is your roadmap to success!
Ever feel like your marketing budget is a black hole, swallowing money with no results? You're not alone. This episode equips you with the tools and strategies to craft a killer marketing budget that gets you the results you crave.
In this episode I unveil the secrets to building a strong budgeting foundation. We'll explore how to define your marketing goals, analyse your current situation, and choose the budget allocation method that perfectly fits your unique small business.
We'll also dive deep into prioritising the right marketing channels for your audience, from social media to content marketing, and estimate costs effectively. Plus, we'll unveil free and low-cost marketing tools to help you stretch your budget further.
But wait, there's more! We'll share essential tips for tracking your budget and measuring your results, so you can see what's working and what's not.
Ready to turn your marketing budget into a powerful weapon for growth? Tune in and discover how to strategically allocate your resources, adapt your budget for success, and finally achieve those marketing goals!

Leslie Carvitto on Strategic Personal Branding Shoots

Investing in brand photography is a big step forward for a lot of small business owners, in this episode I talk to Leslie Carvitto on how to set up for the perfect shoot and how to leverage your photos to elevate your business to the next level.
Leslie has helped hundreds of women move past their fears, step in front of the camera, and share their story and offerings with powerful visuals. This is a great chat for anyone preparing for their first (or tenth!) shoot. Grab Leslie’s free guide - 15 Ways to Use Your Brand Photos https://www.instagram.com/p/C5M2X53Pm9C/  or learn more at https://www.lesliecarvitto.com/

Marketing on a Budget: Thrive During Tough Times

Feeling the pinch but still want your marketing to shine? This episode of Marketing with Confidence dives into strategies for maintaining marketing success even with a limited budget. I unpack the importance of understanding your target audience and adapting your approach to their current needs. We then explore creative ways to leverage free and low-cost marketing tools. Listeners will gain insights into maximising the effectiveness of existing resources,  along with alternative approaches to traditional marketing expenses. By the end of the episode, you'll be equipped with a fresh perspective on how to keep your brand visible and thrive during challenging times.

Joanne Lee on Making Brand and Agency Relationships Stronger

Whether you’re a brand taking your first leap into agency world, or a professional marketer frustrated with your current agency relationships, this chat with Joanne Lee is a great deep dive into what Makes Brand and Agency Relationships Stronger. 
Joanne shares what she sees as the biggest mistakes in getting started together, and her top tips for keeping the relationship mutually beneficial for years to come! Learn how to avoid common pitfalls and unlock the potential for successful marketing campaigns. Tune in to discover how clear communication, defined expectations, and a touch of strategy can turn your next campaign into a win-win.
You can connect with Joanne on Linkedin https://www.linkedin.com/in/joannesllee or at https://www.jolleepartners.com.au

Maximising Your Marketing with ChatGPT-4

Discover how ChatGPT-4 can revolutionize your small business marketing in this episode as I talk directly to ChatGPT and uncover the practical applications of ChatGPT-4. From enhancing customer interactions and simplifying content creation to optimising social media strategies, and email campaigns. Learn to track and refine your marketing performance with AI-driven insights. Perfect for small business owners and entrepreneurs looking to streamline their marketing efforts and achieve greater success.

Confident Content: Elevate Your Marketing with Jenny de Lacy

Welcome to another episode of Marketing with Confidence! This week, we're thrilled to have Jenny De Lacy, a seasoned consultant with over 30 years of experience, join us to discuss the power of confident content in marketing. With a rich background in learning and development, and a decade in digital marketing, Jenny shares her journey and insights on how to master the art of getting your message right.
In this episode, we dive into:
Jenny’s unique career path and her passion for helping business owners craft effective messages.
The similarities between learning and development and marketing, and how they both use words and messages to influence change.
Practical tips for overcoming impostor syndrome in the marketing world.
Strategies for simplifying your content creation process by focusing on what your audience needs right now.
The importance of understanding your target market and aligning your content with their biggest challenges.
Jenny's thoughts on avoiding content creation pitfalls and the noise of conflicting marketing advice.
Tune in to learn how to create impactful, confident content that resonates with your audience and helps you achieve your business goals. Don’t miss this insightful conversation that’s packed with actionable advice and expert insights!
Jenny De Lacy is a digital marketing consultant with over three decades of experience in consulting, including 20 years in learning and development and the last 10 years focusing on digital marketing. She is passionate about helping businesses find their voice and effectively communicate their messages to influence and drive change you can find her on Linkedin at https://LinkedIn.com/in/jennydelacy, Instagram at https://Instagram.com/jennydelacy.talkingdigital or at https://talkingdigital.com.au

Attracting New Leads for Your Business

Welcome back to Marketing with Confidence! In this episode, I dive into effective strategies for attracting new leads to your business. Explore both low-cost and paid approaches to lead generation, including leveraging social media, optimising your website, and using lead magnets like eBooks and webinars. Discover how to nurture leads through email marketing, ask for referrals, build partnerships, and engage in real-life networking. Join me for actionable insights to enhance your lead generation efforts and grow your business confidently. Tune in now!