Marketing with Confidence

CEO Briefing Alex Mills

Influencer Marketing has seen so many shifts in the last five years, and I am pleased to be joined by Social Media Strategist and Influencer expert Alex Mills, to talk all things Influencer and Content Creator opportunities.
Alex empowers brands to create inspirational online content via social media strategy, influencer marketing and video production, and in this episode he shares his formula for successful content creator partnerships that help small brands leverage new audiences!
You can connect to Alex on Linkedin https://www.linkedin.com/in/alexthomasmills and Instagram https://www.instagram.com/alexmillssocial or follow him on TikTok for great insights and tips!

Finding Your Target Market

Building a Target Market is a critical foundation step in developing an effective marketing plan for your business. In this episode I explore the importance of understanding your target market, the benefits of having a clear target market profile and take you step by step through my formula in creating a target market profile.
I hope this episode inspires you to start carving out your ideal client profile, and if you’d like my free template – DM me on Instagram or LinkedIn!

CEO Briefing Ami Summers

It is such an honour to be joined in this episode by my much-loved Leadership Coach, Ami Summers from Craft Coaching and Development, to talk about Emotional Intelligence, diving into how to test for, build and use EQ as a leader of a team.
With 15 year’s experience as a leadership development consultant and as a Certified Coach (Mentor Coach), Ami is a specialist in supporting leaders of growing teams with entrepreneurial and creative backgrounds. She is accredited in a number of diagnostic tools including the MSCEIT, LSI/GSI, LTM (About Learning) and DiSC and holds several other related quals.
Her coaching practice Craft Coaching and Development brings impactful tools and methodology to both leaders and entrepreneurs – tools that would ordinarily be reserved for big corporations. For Ami, coaching is about making a positive impact on the world by equipping business leaders to think creatively and make better decisions for future generations. She firmly believes that having more creative entrepreneurs leading purpose-led businesses will craft a brighter future for us all.
Connect with Ami at www.craftcoachinganddevelopment.com www.linkedin/company/craft-coaching-and-development or on Instagram @craftcoachinganddevelopment

Free & Low Cost Marketing Strategies for Small Business

Marketing doesn't have to break the bank to be effective, in this episode I share my top Free and Low Cost Marketing Strategies that small business owners can implement straight away!

CEO Briefing Nikki Malvar

Today’s CEO Briefing is with one of my favourite humans Nikki Malvar, Branding Photographer and owner of Heist Creative, who I have to thank for all my Agency’s stunning brand photography!
Nikki is a most talented storyteller - a photographer who builds brands up through incredible imagery and a premium photography experience. Shooting with a marketing eye, capturing photos that are beautiful, high quality and strategic, to communicate an individual’s compelling story within their business.
In this episode she shares why CEO’s need to start harnessing photography in their business and her top tips for getting started. 
You can find Nikki at www.instagram.com/heistcreative and https://www.heistcreative.com.au

Getting Started with Paid Digital Ads

This episode is for anyone wanting to understand the basics of paid digital ads. I will take you through the differences between search and social ads. Where you can DIY and when you need to call in the experts. And, what sort of investment you might need to get started.

CEO Briefing Brand Strategist Bec Hughes

In this episode we are joined by Bec Hughes Brand Strategist, Business Coach & Mentor for Brand-led Creatives, and one of my most loved business pals. 
She obsesses over clever creativity, challenging the norms, and revealing unexpected outcomes. During her day job, she’s a wordsmith, one-woman creative business owner cheer squad, pixel perfectionist (graphic designer for the people at the back), storyteller, speaker, alliteration addict (can't you tell!?) and host of The C Word podcast. 
On the podcast today she shares why CEO’s need to pay attention to their branding as part of their digital identity and generously tells us her Top Tips on how to use your brand to inform and strengthen digital strategy.
Sit back, you’re in for an informative episode full of great laughs.
You can connect to Bec on Instagram at https://www.instagram.com/bechughesbranding
On her website https://bechughes.com or by tuning into The C Word Podcast https://bechughes.com/podcast (you might even find me over there too!) 

An Interview with ChatGPT

I am excited in this episode to talk about 2023’s hottest topic ChatGPT! A slightly different twist on the top trends or best hacks, I have a very exclusive interview with ChatGPT themselves! It’s a quickie but a goodie, with ChatGPT sharing exactly why you should use it in your business. 

CEO Briefing IP Australia

In today’s episode I am joined by Lauren Stokoe, a Director with IP Australia, talking about who needs to consider registering a trademark, how you can use the new tool TM Checker to do preliminary research on your business name (or even a logo someone develops for you) and what the process is for registering a trademark for your business.
IP Australia approached me as part of their educational efforts to better inform small business owners of the role that registering a trademark can play in their business – even when they are just starting out. I eagerly accepted, as over the years I have seen first-hand how business trademarks are so confusing and can feel like a big business decision. I hope this episode helps to simplify trademarking so you can confidently make the best decisions for your business.
For more resources you can visit https://ipaustralia.gov.au/ or start searching using https://tmchecker.ipaustralia.gov.au/start
This podcast is intended to provide general information regarding intellectual property and does not constitute legal or professional advice. It is not intended to take the place of legal or professional advice and should not be relied upon as such.

Pick One Social Channel

Which social media channel is superior? And how do you know which to pick for your business? In this episode I reflect on a conversation with a client who asked me to “pick one.”
This is a great breakdown of not just how to pick the social channels for your business, but also what different digital channels can achieve for your business. Looking at organic, paid, email and more.