Marketing with Confidence

How I Would Build a Business Today

Reflecting on building a business over 13 years as well as having worked within hundreds of businesses and seen their make and break, I share my thoughts on what I would focus on if i was building a business today.

Nicole Smith on the new wave of Fractional C-Suite

Nicole Smith is a Chief Operations Officer (COO), Business Operations Specialist and Systems Designer, who founded The Artisans Business Solutions in 2020. In today’s episode Nicole breaks down the Fractional C-Suite and explains how small businesses can unlock the power of big business thinking, to implement systems and build a support network to create more potential, with less pressure on the founder.
If you’ve been looking to free yourself from your business and create harmony between your teams and the technology that can underpin your operations, this is a must listen!
You can find more about Nicole and The Artisans at http://theartisans.com.au/

2024 Digital Marketing Trends for Small Biz

Welcome to 2024! Grab these 4 Digital Marketing Trends for the new year, tailored to Small Business Owners. Full of practical actionable insights to kick you off for a strong 2024!

Wrapping up Your Marketing

And just like that another year is wrapping up! If you're ready to say goodbye to the year my Review, Reflect, Rest & Regroup formula will ensure you capture learnings from this year, setting the foundations to create a successful one ahead. I discuss the essential data to review to see how your digital marketing performed, but also why it's important to look at more then just the data to assess performance. I then talk about the role of resting and regrouping before springing into action. A simple formula to help you wrap up your marketing and your year!

Leanne Woff on How to Outsource Successfully

How do you know if you’re ready to outsource? In this episode I am joined by Leanne Woff, Founder at Audacious Empires and passionate OBM and OBM Coach. Leanne talks about the difference between an OBM and a VA, explains what effective outsourcing looks like and gives her tops tips for getting started.
You can connect with Leanne on at Linkedin https://www.linkedin.com/in/leanne-woff and Audacious Empires on Instagram @audaciousempires or at https://audaciousempires.com

3 Underrated Digital Strategies

In a business world that’s all TikTok this and Instagram that, there is still opportunity to embrace so many other digital strategies. Today I am talking about 3 Underrated Digital Strategies that drive awareness and conversion, and are cost-effective for small business too!

Ray Pastoors on Finding Hidden Gems in GA4

In this episode I catch up with Ray Pastoors founder of ethical digital marketing firm LYF Solutions and my go-to for the recent GA4 changeover. As a huge analytics fan, this is a great chat where we talk all about the new GA4 platform, where business owners can get it wrong and most importantly, the hidden gems waiting for you to uncover and grow your business!You can find out more at https://LYFsolutions.com.au or connect with Ray on LinkedIn or Instagram

Do you have a strategy?

How do you feel about strategy? In this episode I talk about the increase in conversation about strategy first approaches and why I am all for it. I break down the essential parts of strategy and why tactics aren't the best place to start, to build a successful business that converts.

Aimee Scott on Marketing Beyond Social Media

Aimee Scott from Aim Up Digital talks all things Marketing Beyond Social Media. Aimee is a multi passionate professional, who has helped over 200 small businesses launch and grow online through her services in web design and marketing. In this episode we talk about why marketing strategy is an essential first step, but often overlooked for business owners. Plus, Aimee shares her top tips on marketing beyond social media!

Keeping Your Brand Consistent on Social Media

Social Media is a wonderful tool for reaching your ideal client directly and aiding discovery of your product or service, however it is important not to forget your brand. In this episode I break down the elements that make up your brand and give my top tips for keeping them consistent across your social media marketing - including my hot tip for using Canva the right way!