Marketing with Confidence

The Pitfalls of Boosting Ads on Meta

In the world of digital marketing, reaching your target audience effectively can be a daunting task, especially for small business owners who are just starting out and may have limited budget. It might seem tempting to boost your posts on the Meta Platform to get your business noticed. However, before you hit that "Boost" button, it's crucial to understand why boosting ads on Meta might not be as effective as it seems. In this podcast, I explore some of the pitfalls small business owners should be aware of.

Charmaine Keegan on Selling with Integrity

Charmaine Keegan is a Trainer, Keynote Speaker, Director and Founder of Smarter Selling – with a sales career spanning over 30 years. She has trained over 8000 Sales Leaders and professionals, empowering them with the confidence to embrace Leading and Selling with integrity. We have been working together for over a decade, and today she joins me on the Marketing with Confidence podcast to discuss what it means to sell with integrity and how business owners can help drive a high performing team.
You can connect with Charmaine on LinkedIn https://www.linkedin.com/in/charmainekeegan or learn more about www.smarterselling.com.au 

TikTok vs Instagram - Which Should You Focus On?

No longer the new kid on the block, TikTok has grown to 2 million users in Australia and although thats still just 20% of total Instagram users, you're likely to be being told to jump it on now! In this episode I share my thoughts on what sort of businesses may work best on TikTok, and what to consider before going "all-in" on a TikTok strategy right now.

Taryn Williams on Successful Influencer Marketing

Taryn Williams has been founding exceptionally successful businesses since she was 21, and today she joins me on Marketing with Confidence, to talk Successful Influencer Marketing strategies for business owners. Taryn shares how Influencer Marketing can be a cost effective strategy, some of the best in market examples she has seen and her top tips for business owners looking to collaborate with creators. Plus we learn about her new venture #Gifted and I even have a special code for a one month trial for listeners - just DM on Instagram or LinkedIn to grab it. You can find Taryn at tarynwilliams.com.au or check out hashgifted.com to get started!

A Special 50th Episode Interview with Bec Hughes

To celebrate my 50th Podcast Episode of Marketing with Confidence, I asked my good friend and business bestie Bec Hughes to interview me. Bec put me in the hot seat with surprise questions! We chat about my purpose, how I lead my team, my business crushes and who I'd invite to the ultimate bucket list dinner party! I had a ball recording this and hope you enjoy getting to know me a little bit more!

Susan Dean on Unlocking Your Personal Story

I am joined in this episode by Susan Dean from Dean Publishing. Susan discusses her love for uncovering personal stories, and how we can rise above imposter syndrome to ensure our story gets out, for the benefit of others and our own business growth. This is a great episode for anyone who has ever considered writing a book... or who wants more confidence to share their story online! You can find and connect with Susan and Dean Publishing on Instagram, or learn more about how they help put your personal story to print at www.deanpublishing.com

Where to Build Your Website

Shopify, Wordpress, Wix, Squarespace.. and so many more! Navigating where to build your website, when to DIY and signs to call in the experts can be a minefield. In this episode I break down a jargon free look at where to build your website, based on 13 years of creating websites for clients. 

Hayley Maxwell on Intentional Messaging

In this episode I am joined by Hayley Maxwell personal brand and messaging coach, talking about intentional messaging. In an online world of infinite noise, Hayley shares how to be an influential thought leader especially if you are an introvert and how getting intentional with your messaging will attract your tribe and bring more conversions to your business. A must listen for introverts and the extroverts that market to them! You can connect with Hayley at hayleymaxwell.com or via LinkedIn and Instagram.

Retention as a Marketing Strategy

Your current customers are the key to growth in your business. In this episode I explore Retention as a key marketing strategy, and how you can get more from the customers you already have. When we think about the costs to recruit a new customer into our business it makes sense to maximise the value we can add and the ways in which we can solve their problems too.

Kerry Anne Nelson on Building a Sustainable Business

In this episode Kerry Anne Nelson from Verve Operative, self-confessed addict for processes and systemising business, shares her story of turning around a failing family business amid a tragedy. Kerry Anne explores what sustainable growth is, and where business owners fall down striving for it. This episode is jam packed with great advice and a must listen!
To learn more about Kerry Anne and Verve Operative visit https://operationverve.com or connect to Kerry Anne on LinkedIn.