Ready, Set, Paid Ads

Do You Ads? With Nataleigh Elzein

In this episode of Ready, Set, Paid Ads, I sit down with Nataleigh Elzein from Pinch Studios to talk about the big mistake so many businesses make—thinking paid ads are the magic solution to their sales problems. Spoiler: they’re not!
 
Nataleigh brings her expertise in holistic marketing, sales processes, and systems to explain why marketing and sales need to work together (instead of in silos), and why businesses get burned when they dive into ads without the right foundations in place.
 
We cover the biggest gaps that cause ads to fail (and how to fix them), why sales and marketing need to be BFFs for business growth, the power of CRM and automation in converting leads and so much more!
 
Nataleigh shares her insights on building a business that actually converts, not just one that generates leads that go nowhere. Whether you’re considering ads or looking to refine your marketing strategy, this episode is packed with actionable insights.  
 
You can learn more about Pinch Studios and connect with Nataleigh at https://www.pinchstudios.com.au/  

The Rise of AI-Driven Campaigns – Should Small Businesses Leave It to Meta and Google?

Get ready to unpack the complexities and frustrations of AI-powered ad campaigns in this episode of Ready, Set, Paid Ads. 
 
We are being told more and more to "leave it to the platform" and in this episode we look at the benefits of letting AI optimise your campaigns and make adjustments, versus the drawbacks of limited lack transparency. 
 
I dive in to Meta's Advantage Plus and Google's Performance Max to discuss the challenges of not knowing where your brand is being served, who is seeing your ads, and how conversions are tracked. I breakdown when and why AI powered campaigns may be a good go to, and how to use them wisely.
 
The episode is filled with practical tips and case studies to help you understand when to use AI Campaigns and when to go back to basics.
 
If you're looking to learn even more about AI-Powered Campaigns or the Basics, enrol in a live 2 Hour workshop https://thedigitalupgrade.com.au/book-online-workshop/   

Do You Ads? With Whitney Keir

Whitney Keir is an operations strategist and the founder of Lava Virtual that is dedicated to helping business owners manage operational challenges. 
In this episode of Ready, Set, Paid Ads, she shares how her company has grown backed by the power of paid ads. She shares insights on lead generation, the effectiveness of lead magnets, and the importance of being familiar with ad platforms like Ads Manager. We dive into the pitfalls of boosting posts without clear strategy and the value of understanding marketing data for better decision-making. 
A great episode for anyone looking to dive into Ads for their business!
You can connect with Whitney and learn more at https://www.instagram.com/lava.virtual/ 

Organic & Paid: The Ultimate Social Media Power Couple

In this episode of Ready, Set, Paid Ads, we explore how Organic & Paid are The Ultimate Social Media Power Couple!  
We explore how paid ads can be transformative for your business, but they can't succeed fully without a solid organic foundation. Diving into why a strong organic presence can help refine audience targeting and content effectiveness for paid campaigns, and how paid ads can, in turn, boost organic visibility and engagement. 
Packed with real-world examples that highlight the benefits of this symbiotic approach, you'll find new ways to integrate both strategies for maximum ROI.

Do You Ads? With Bel Irvine

In this episode of Ready, Set, Paid Ads, I'm joined by Google Ads specialist Bel Irvine. 
Bel shares her journey from initially disliking Google Ads to becoming a dedicated expert in the field. She explains the nuances of managing ad campaigns, addresses common misconceptions, and emphasises the importance of assessing the viability of Google Ads for different businesses. 
Throughout the conversation, Bel highlights the importance of having good digital assets, understanding key business metrics, and the need for active client engagement to maximise advertising success. 
Bel also compares Google Ads to Meta ads, underlining the high intent of search-based advertising. This discussion is essential for businesses considering Google Ads as part of their marketing strategy.
You can find out more about Bel at https://belindairvine.com/ and explore her Google Ads viability calculator at https://beldigital.com.au/viability-general  

Run effective, low-cost ad campaigns on Google and Meta

Paid ads can feel out of reach for small businesses, but they don't have to be. In this episode of Ready, Set, Paid Ads, we dive into actionable strategies for running effective, low-cost campaigns on both Google and Meta. 
Learn how to:
Master Google Ads on a budget: Discover keyword research tactics, campaign types, and optimisation strategies to maximise your ROI without overspending. Avoid common pitfalls like Google Ads Express and learn the power of negative keywords.
Unlock Meta's potential for less: Explore cost-effective campaign objectives, audience targeting strategies (including lookalikes and retargeting), and creative formats (video, stories, reels, carousels) to engage your audience and drive results.
Integrate your ecosystem: Understand the crucial role of your website, email marketing, and organic social media in maximising your paid ad investment.
This episode is packed with practical tips and advice to empower you to take control of your paid advertising and achieve real results, even with a limited budget. 
If you're looking to learn even more about DIYing your Ads, enrol in a live 2 Hour workshop https://thedigitalupgrade.com.au/book-online-workshop/ 

Wrap, Review and Learn from your 2024 Ad Campaigns

As we start a new year, let's reflect on your advertising efforts. In this episode of Ready, Set, Paid Ads we’ll delve into a comprehensive 2024 ad audit.
We’ll start by analysing your campaign performance. Did your campaigns deliver the desired results? Which ones were top performers? Where did you see room for improvement? By breaking down your campaigns, you can identify strengths and weaknesses to inform your future strategies.
Next, we’ll examine your platform setup. Are you leveraging all the features and tools available on platforms like Meta and Google? Are your audience targeting and ad creatives optimised? A thorough platform audit will help ensure that your ads are reaching the right people and driving conversions.
We’ll also discuss the importance of a healthy digital ecosystem. Is your website optimised for conversions? Are your email flows effective? Is your tracking in place and accurate? A well-functioning ecosystem is essential for maximising the impact of your ad campaigns.
Finally, we’ll take a broader look at your overall advertising strategy. Did you have a clear plan? Were your goals realistic and measurable? By reflecting on your strategic approach, you can identify areas for improvement and set yourself up for success in the coming year.

Do You Ads? With Angela Henderson

In this episode, Mary-Anne sits down with business coach and podcast host, Ange Henderson, to talk all things paid advertising, discussing strategies for effective ad campaigns, the importance of a strong marketing funnel, and the power of media buying. Ange shares her experiences with both successful and unsuccessful ad campaigns, emphasising the importance of understanding the underlying mechanics of ad platforms. She stresses the need for a comprehensive marketing strategy that extends beyond paid advertising, including organic growth, partnerships, and building a strong online presence. The conversation also touches on the challenges of measuring ROI in the long term and the importance of building trust and authority through consistent, high-quality content.
 
We'll explore the art of data analysis, the importance of a holistic marketing strategy, and the essential role of skilled ad management.
 
Want to level up your paid ads game? This episode is your go-to guide, offering practical advice for marketers of all levels.
 
You can connect with Ange to learn more at https://www.angelahenderson.com.au/.

7 Steps to Optimise your Business for Paid Ads Success

Tired of your ads underperforming? Ready to unlock the full potential of your paid advertising campaigns? In this episode of Ready, Set, Paid Ads, I delve into the seven crucial steps to optimise your business for ad success. Discover how to harness the power of organic social media, optimise your website, and build a robust email strategy to complement your paid efforts.
 
We'll explore the art of data analysis, the importance of a holistic marketing strategy, and the essential role of skilled ad management.
 
Want to level up your paid ads game? This episode is your go-to guide, offering practical advice for marketers of all levels.

Do You Ads? With Carinda Gosling

Join us as we sit down with Carinda from This is Co. who shares her expert insights on leveraging paid advertising to fuel business growth, in this epsode of Ready, Set, Paid Ads!
 
Discover how to harness the power of low-ticket digital products to drive consistent revenue and build a loyal customer base. We'll delve into the art of crafting compelling ad copy, optimising targeting strategies, and measuring campaign performance. Plus, give some tips on the sneaky Advantage+ optimisations you need to quickly learn to avoid!
 
Whether you're a seasoned marketer or just starting out, this episode offers actionable tips to elevate your paid advertising game.
 
You can connect with Carinda to learn more at https://thisisco.com.au/