Ready, Set, Paid Ads

Your 2026 Meta Ads Scaling Guide

In this episode of Ready Set Paid Ads, we're diving deep into how to scale your Facebook ads effectively in 2026 amidst significant changes and the rise of AI integration.
You'll hear insights on adapting to Facebook's latest features, particularly the new AI-powered Andromeda update designed to optimise ad delivery. This episode serves as a comprehensive guide for navigating AI-driven changes in the digital advertising landscape so you can make the most out of your ad spend while keeping your brand's essence intact.
Get ready for more Meta ads success in 2026!

Your Paid Ads Questions Answered

In this episode of Ready Set Paid Ads, I share the most common questions about paid advertising, drawing from 13-14 years of industry experience and answer them too. 
 
We cover everything from the difference between Google Ads and Meta (Facebook) ads in terms of user intent, to setting appropriate budgets for different platforms, and best practices for running ads. The episode also covers the importance of click-through rates, tracking performance, platform selection, and the impact of Google Ads on SEO. 
 
If you've had a burning question about Meta and Google Ads, this episode is sure to answer it!

Ad Hacks: Strategy Approved Boosting

In this episode of Ready Set Paid Ads, I'm sharing the 10 minute hack so you can effectively boost posts with a strategy that gets approval from seasoned ads managers. 
 
Discover tips and insights on how to occasionally boost posts and still achieve exceptional results by following a strategy-approved approach.
 
It's a great listen, while you step through boosting with strategy!

Do You Ads? With Tenai Seymour

In this episode of Ready Set Paid Ads, Mary-Anne is joined by Tenai Seymour, founder of Ads Haus, who specialises in Meta and Spotify ads. 
They discuss Tenai's journey into the world of ads management, the balance of creativity and data in digital marketing, and the importance of ongoing testing and adaptation in response to platform changes. 
The conversation also highlights the untapped potential of Spotify ads for small businesses, including their benefits, targeting capabilities, and cost-effectiveness. As peak ad season approaches, they offer insights into preparing effective ad strategies without succumbing to the pressure of sales-driven periods.
It's a great episode to get you thinking of new strategies as we head toward peak ad season!

Meta's 1 Campaign Trick

In this episode of Ready, Set, Paid Ads, we explore Meta's new one campaign strategy that promises to simplify ad management and improve results. 
 
By consolidating multiple campaigns into one, marketers can benefit from reduced audience overlap, faster learning, and better budget utilisation. We discuss the integration of Andromeda, Meta's AI tool, to optimise ad placements and audience targeting. 
 
You'll learn about setting up a broad audience campaign, the importance of diverse creative assets, and ensuring your conversions API is active. 
 
Whether you're managing a small or large budget, this episode provides actionable insights to help you make the most of Meta's advanced ad tools.

Do You Ads? With Dante St James

In this episode of Ready Set Paid Ads, Mary-Anne speaks with Dante St James one of Australia’s most sought-after speakers and trainers on the digital economy and social media.
 
The conversation covers the importance of knowing your strengths and weaknesses, how to use paid ads on multiple platforms effectively, and strategies for campaign management. Dante also highlights the role of AI and the significance of being actively engaged with your marketing efforts. As one of five contracted Meta Lead Trainers in Australia, he also shared his tips on leveraging creative approaches for paid ad campaigns.
 
A must listen for anyone building a business and looking to master paid ads!
 
You can connect with Dante on LinkedIn or Instagram by searching Dante St James.

Paid Ads That Actually Pay Off

In this episode of Ready Set Paid Ads, the focus is on how to make paid ads truly pay off.
We discuss the common failures in ad strategies, why merely boosting posts is ineffective, and the importance of a well-thought-out strategy. I double down on why understanding campaign objectives and knowing your business metrics are important and the critical role of creative content, and testing and optimising ads. Practical tools like Meta, Klaviyo, Google Analytics, and ChatGPT are mentioned to enhance ad performance.
It's a must-listen for anyone who uses paid ads as a strategy in their business, but isn't driving the results they expect.

Ad Hacks: Better Google Ads Results in 10 Minutes

In this episode of Ready Set Paid Ads, discover three effective Google Ads hacks you can implement in just 10 minutes to enhance your ad performance and reduce wasted spend. 
Learn how to utilise the search terms report to exclude irrelevant keywords, understand the importance of match types (exact, phrase, and broad) to tighten your targeting, and optimise your ad copy to improve click-through rates, quality scores, and cost per click. 
The quick fixes discussed will help you make the most out of your ad campaigns by directing more relevant traffic to your site.

Meta’s Andromeda Explained & What To Do Next

In this episode of Ready Set Paid Ads, we delve into Meta's latest update, Andromeda, which promises a revolution in ad targeting and personalisation. 
We explain how Andromeda utilises advanced AI to match the right ads to the right consumers at optimal times, changing the way advertisers need to craft and manage their campaigns. Plus key takeaways to leverage Andromeda’s full potential.  
The episode provides practical advice on adapting to this new system, ensuring your ad strategies are both effective and scalable and what to do right now to start seeing the results

Do You Ads? With Kerry Anne Nelson

In this episode of Ready Set Paid Ads, Mary-Anne welcomes Kerry Anne Nelson and asks Do You Ads?
The episode highlights the importance of having clear strategies, defined goals, and structuring work processes to achieve higher productivity. Kerry shares insights on the challenges and solutions involved in running paid ads and the impact of human engagement in business operations. The episode also tackles the frustrations with Meta’s ad accounts and how businesses can adapt and leverage tools and human-centric strategies for long-term success. 
Whether you’re looking to streamline operations or navigate the complexities of digital advertising, this episode provides valuable insights and actionable steps.
You can connect with Michelle across Instagram and LinkedIn, by searching Kerry Anne Nelson.