Marketing with Confidence

AJ Davis on Nailing your Marketing Mindset

Nailing your marketing mindset, is the difference between a business that thrives and a business that nose dives. AJ is a Mindset and Messaging Coach who has helped hundreds of women to overcome their inner blocks, like self-doubt, procrastination and fear of failure, and to have the powerful self-belief and potent messaging to grow wildly successful businesses. In this episode we talk about the most common mindset blocks that female business owners have, why mindset is everything and AJ shares three quick ways to start to shift your mindset, to turn up and nail your marketing!
 
You can connect with AJ on Instagram https://www.instagram.com/aj.mindcoach or find out more at https://changeyourthoughts.com.au

Maximising Digital Marketing During Tough Business Times

In this episode I recap our recent Business Builders Breakfast, sharing my keynote on digital marketing strategies that can support your business during difficult times (the post covid and into a recession / cost of living crisis!). I run through the foundations of Strategy and then look at Retention Marketing (more on that in this episode https://maryanneamies.com/retention-as-a-marketing-strategy-episode-46 ) and Acquisition Marketing quick wins that you can leverage right now. I also dive into email marketing and how it can be used for both retention and acquisition... plus my one hot tip that you can implement straight away that 50% of SMEs aren’t taking advantage of.

Laetitia Andrac on Strategy for Growing your Business Sustainably

Growing a sustainable business in the backdrop of the “6-figure overnight success” hype can feel overwhelming. In this episode of Marketing with Confidence, I catch up with Laetitia Andrac -  an energetics and strategy business mentor and founder of Essential Shift Consulting.
We talk about the role of strategy in growing your business, and how when coupled with intuition business owners can create sustainable outcomes for people, profit and planet.
I loved this chat and the insights Laetitia shared. You can connect with her on Instagram @essential.shift or on LinkedIn, and learn more about her consulting programs and book “Light It - How to trust Your intuition and Build a Thriving Business” at https://www.essentialshift.co

AI Time Saving Marketing Hacks

Hype aside, AI can has a lot of value to add and as marketers and small business owners now is the time to start testing and evaluating which tools can complement our work processes and improve our outputs. In this episode I discuss time saving hacks that AI can bring to your digital marketing. Breaking down the exact tools we are using right now and the value they’re adding.

Danica Bunch on PR for Small Biz

Danica is a Public Relations and Strategic Communications professional who in this episode takes us through the opportunity for Small Business owners to more effectively leverage PR. We talk about how marketing and PR can perfectly complement each other, and what a crisis management plan can look like and why its something small business owners need to consider.
You can find Danica on Linkedin https://www.linkedin.com/in/danica-bunch-3a6b2738, Instagram @danicabpr or head to the Danica B PR https://danicabpr.com/

Social Media 101

Get ready for a Social Media 101! Starting right at the beginning, I breakdown why social media is so powerful for small business, how to select the right social channels and set them up properly. Then I’ll step through content creation strategies, how to engage and grow your accounts, as well as a top line look at analytics and social ads too.
This is perfect for anyone starting out or looking to really refresh their social media approach and start leveraging social media channels for business growth.

Melissa Pepers on Future Proof Business Design

Melissa Pepers a futurist business designer, discusses one of the big missing pieces for CEOs in the marketing puzzle and shares how the practice of Business Design can ensure we ask the right questions to make decisions that will ultimately shape the success of our businesses.
This episode turned into a mini-masterclass as Melissa took us through TAM SAM SOM, helped even more by this Notion worksheet https://tinyurl.com/3ebje673
You can connect with Mellissa via Instagram https://www.instagram.com/reimaginers__ or LinkedIn https://www.linkedin.com/in/melissapepers, or join her Turning Points program to create limitless opportunities for yourself.

Crafting Better Captions

We can get so wrapped up in creating the media content for our social media, that the caption becomes the last minute addition. We know we are fighting against a short attention span, so in this bite size episode, I share over 10 tips to create better captions for your social media accounts.

Lyndal Harris on Launching a Podcast to Leverage Your Business

If you have ever thought of launching your own podcast, this episode is for you! I catch up with Lyndal Harris Podcast Strategist and the brains behind the Podcast VA. We talk about what makes a great podcast, on how to get started and why podcasts are a great marketing strategy for leveraging your expertise.
You can connect with Lyndal on LinkedIn https://www.linkedin.com/in/lyndalharris/, Instagram https://www.instagram.com/podcastva/ or http://www.podcastva.com/

Let's talk email marketing

Email marketing is an opportunity to effectively market to an owned audience that you build. Creating loyalty and increasing your lifetime value of a customer. Email marketing is more than just a newsletter, and in this episode, I discuss how to use email marketing to attract, nurture and convert your target market. Whether you're a service based or ecommerce business, email marketing is a strategy you can leverage.