Ready, Set, Paid Ads

Does Running Paid Ads Tank Your Organic Reach?

In this episode of Ready, Set, Paid Ads, we’re diving into the hot topic that everyone’s whispering (or maybe shouting) about: do paid ads *actually* kill your organic reach? You’ve heard the rumours – that paying for ads means waving goodbye to your organic growth – but is it really true? Today, I’ll break down the myths, set the record straight, and give you practical tips on making paid and organic reach work together in perfect harmony.
 
From my own experience, I’ll show you why paid ads don’t “tank” your organic reach but can actually give it a boost! Find out how to attract followers who’ll stick around, get insights into using lookalike audiences, and learn how a few tweaks can make your ads support rather than sabotage your organic presence. 
 
Ready to stop worrying about “paying to play” and start winning at both paid and organic? Listen in, and get the inside scoop on turning those paid clicks into long-term, loyal followers.

Do you Ads? With Odette Barry

In this episode of Ready, Set, Paid Ads, we’re joined by PR expert Odette Barry from Odette & Co. to explore how PR and paid ads can work together to amplify your brand’s impact. Odette shares her insights into the power of PR in building organic growth and credibility, highlighting how small businesses can get noticed without a huge budget. We dive into the importance of combining PR with even a modest paid ad spend to convert that hard-won attention into sales. Together, we discuss real-life case studies, showing how small business owners can use PR for visibility while using paid ads to nurture that initial interest into lasting customer relationships.
 
Odette breaks down how small businesses can start simply with retargeting strategies focused on converting site visitors. We talk about the value of creating a balanced strategy that capitalises on both organic reach and targeted ads for better return on investment. Whether you're a small business owner or just starting out in digital marketing, this conversation will give you actionable insights on how PR and paid ads can work hand-in-hand to drive real results. Tune in for an episode packed with tips, strategies, and the power of a collaborative marketing approach that will help you make the most of your budget and boost your brand’s visibility.
 
You can connect with Odette to learn more at https://www.odetteandco.com.au/

It's Time to Stop Boosting Posts on Your Phone

In this episode of Ready, Set, Paid Ads, we’re tackling one of the most common mistakes businesses make with social media advertising: boosting posts directly from a phone. While it’s tempting to use the boost button for a quick result, this approach often ends up wasting valuable budget without achieving meaningful results.I breakdown the recent Apple surcharge that’s set to cut into ad budgets even more and why this makes it all the more critical to optimise your ad spend and ensure every dollar is working hard for you. Find out why it’s worth moving beyond the “boost” button to get more strategic with your ad spend. Plus, how to get confident with the Facebook Ads Manager platform for a more effective way to control targeting, audience selection, and ad placement.If you’re ready to stop throwing money at quick fixes and start building ad campaigns with long-term impact, this episode is for you. Tune in and take the first step towards ads that actually pay off!

Do You Ads? With Lou Kozlevcar

Tired of ads that fizzle out? Want campaigns that convert? Lou Koozlevcar a paid ads expert with a refreshing perspective, shares her ads know-how.
 
Lou goes beyond the click, revealing the hidden aspects of running successful ads. Learn why understanding your numbers, website optimisation, and even your client's organic strategy are crucial for maximising results. Discover the importance of crafting a compelling message that speaks to your ideal customer's transformation, not just your product.
 
This episode is packed with insights for businesses of all sizes looking to get the most out of their advertising efforts.
 
Links:
Lou's website

How much budget do you need to succeed in paid ads

In this episode of Ready, Set, Paid Ads, I dive into one of the most common questions business owners face: "How much budget do you need to succeed in paid ads?"
 
You’ll learn how your goals, as well as target audience size, competitive landscape, and the ad platforms you want to work on (Google, Meta, TikTok, LinkedIn) can impact your ad spend budget.
 
The episode is filled with practical tips for businesses with varying budgets, from testing with smaller budgets to scaling with larger ones for faster optimisation. Whether you're a small business just starting with ads or a brand looking to expand, this episode provides valuable insights into setting the right budget for success.

Do You Ads? with Brook McCarthy

Brook shares her experience with using ads to promote her business training courses and discusses the challenges she faced in adapting her marketing strategies to the changing landscape of digital advertising.
 
We explore the importance of planning and testing advertising strategies to identify what works best for a specific business and audience. As well as the value of building relationships with potential customers through consistent engagement, even if they don't make a purchase immediately.
 
An insightful episode full of marketing gems!
 
You can connect with Brook to learn more at https://brookmccarthy.com/

The One Type of Ad, That Every Business Needs

Let's talk about the one Paid Ad strategy that every business needs. In today's over crowded digital landscape, running the right ad, that's cost effective can make all the difference, in standing out.
 
I've managed millions of dollars in ads over a decade and more, and I am sharing exactly what I've learnt and how you can apply this across Facebook, TikTok, Google or LinkedIn.
 
I'll also touch on how it's not just about the ads. You need to create great content that captures people's attention and encourages them to engage with your brand.
 
So, if you're ready to level up your digital marketing game, this episode is a must-listen. Just remember, it's not always about the flashy, sales-y ads. It's about building awareness, engaging your audience, and ultimately growing your business.

Do You Ads? with Kate Toon

So, you're thinking about diving into the world of paid ads? Well, buckle up, because Kate Toon is here to spill the tea on all things digital marketing.
 
In this episode, she's dropping knowledge bombs on the pros and cons of ads, sharing her own experiences, and giving you the lowdown on how to make them work for your business.
 
Forget about those quick fixes and get ready for a reality check. Kate's not afraid to call it like she sees it, and she'll tell you straight up that ads aren't a magic wand. You've gotta put in the work, build a solid foundation, and understand your audience inside and out.
 
Kate's also sharing some insider tips on how to use ads effectively, from crafting compelling copy to targeting the right audience, and on the challenges you might face along the way.
 
So, if you're ready to level up your digital marketing game, this episode is a must-listen. Just remember, it's not just about the ads, it's about the whole package.
 
You can connect with Kate to learn more at https://katetoon.com

3 Guesses Why Your Ads Aren't Working

Let's take three guesses to nail why your ads aren't working.
 
In this episode, we dive deep into the most common reasons paid ads fail and what you can do to turn things around. Drawing from real conversations with hundreds of business owners, let's break down the top mistakes marketers make—from blindly boosting posts to missing crucial tracking tools. You’ll learn why boosting ads on platforms like Instagram might be hurting your results, the importance of proper targeting, and how to optimise your website for conversions. Plus, get actionable tips on crafting creative content that doesn’t feel like an ad but drives real engagement. If you’ve ever felt frustrated by ads that don’t perform, this episode is your guide to unlocking success.

Do You Ads? with Clare Wood

Clare found her Facebook Ad made it all the way to Tinder! When I asked Clare Wood, money mentor, author, speaker and podcaster - “Do You Ads?” the answers were a wild ride!
 
In this episode, you’ll hear Clare’s experiences with Facebook ads, including the challenges faced and lessons learned. Clare shares her experiences with DIYing as well as outsourcing to Agencies – and how she created her own perfect approach to managing Facebook Ads.
 
We talk AI enhancements, winning lead generation formulas and what to do when your ads keep getting cancelled!
 
Listen along and hear how to navigate the complexities to drive ads success.
 
You can connect with Clare to learn more at https://clarewood.com/