Ready, Set, Paid Ads
Do not spend another cent on paid advertising, until you listen to this Podcast! Welcome to Ready, Set, Paid Ads, the podcast that helps business owners and marketing professionals to take back control of their Facebook, Instagram, TikTok and Google ads! I’m your host - Mary-Anne Amies founder of award winning Digital Marketing Agency, Wise Up Marketing. With a career in marketing spanning more than two decades, I am a passionate mentor, coach and speaker, who is dedicated to helping business owners and marketing professionals to succeed. I have managed millions of dollars in paid advertising for clients big and small, and have seen inside thousands of paid ads accounts. I’ve seen the good, the bad and the just plain mind-boggling set-ups. I started this podcast to help you create digital marketing for paid ads success. Each fortnight you’ll hear from me and together we’ll work through the essential ads knowledge and skills, and on alternate fortnights you’ll hear from big names in business and marketing, as I interview them to hear how they tackle paid ads, what has worked well, and what have been their biggest learnings. Whether you are DIYing or outsourcing, you will learn the foundations you need to succeed, plus grab insider agency tips on how to make every dollar work harder. It’s time to subscribe and listen, and unleash the power of Paid Ads to its full potential!
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Episodes
Thursday Apr 18, 2024
Thursday Apr 18, 2024
Growing a sustainable business in the backdrop of the “6-figure overnight success” hype can feel overwhelming. In this episode of Marketing with Confidence, I catch up with Laetitia Andrac - an energetics and strategy business mentor and founder of Essential Shift Consulting.
We talk about the role of strategy in growing your business, and how when coupled with intuition business owners can create sustainable outcomes for people, profit and planet.
I loved this chat and the insights Laetitia shared. You can connect with her on Instagram @essential.shift or on LinkedIn, and learn more about her consulting programs and book “Light It - How to trust Your intuition and Build a Thriving Business” at https://www.essentialshift.co
Thursday Apr 11, 2024
Thursday Apr 11, 2024
Hype aside, AI can has a lot of value to add and as marketers and small business owners now is the time to start testing and evaluating which tools can complement our work processes and improve our outputs. In this episode I discuss time saving hacks that AI can bring to your digital marketing. Breaking down the exact tools we are using right now and the value they’re adding.
Thursday Apr 04, 2024
Thursday Apr 04, 2024
Danica is a Public Relations and Strategic Communications professional who in this episode takes us through the opportunity for Small Business owners to more effectively leverage PR. We talk about how marketing and PR can perfectly complement each other, and what a crisis management plan can look like and why its something small business owners need to consider.
You can find Danica on Linkedin https://www.linkedin.com/in/danica-bunch-3a6b2738, Instagram @danicabpr or head to the Danica B PR https://danicabpr.com/
Thursday Mar 28, 2024
Thursday Mar 28, 2024
Get ready for a Social Media 101! Starting right at the beginning, I breakdown why social media is so powerful for small business, how to select the right social channels and set them up properly. Then I’ll step through content creation strategies, how to engage and grow your accounts, as well as a top line look at analytics and social ads too.
This is perfect for anyone starting out or looking to really refresh their social media approach and start leveraging social media channels for business growth.
Thursday Mar 21, 2024
Thursday Mar 21, 2024
Melissa Pepers a futurist business designer, discusses one of the big missing pieces for CEOs in the marketing puzzle and shares how the practice of Business Design can ensure we ask the right questions to make decisions that will ultimately shape the success of our businesses.
This episode turned into a mini-masterclass as Melissa took us through TAM SAM SOM, helped even more by this Notion worksheet https://tinyurl.com/3ebje673
You can connect with Mellissa via Instagram https://www.instagram.com/reimaginers__ or LinkedIn https://www.linkedin.com/in/melissapepers, or join her Turning Points program to create limitless opportunities for yourself.
Thursday Mar 14, 2024
Thursday Mar 14, 2024
We can get so wrapped up in creating the media content for our social media, that the caption becomes the last minute addition. We know we are fighting against a short attention span, so in this bite size episode, I share over 10 tips to create better captions for your social media accounts.
Thursday Mar 07, 2024
Thursday Mar 07, 2024
If you have ever thought of launching your own podcast, this episode is for you! I catch up with Lyndal Harris Podcast Strategist and the brains behind the Podcast VA. We talk about what makes a great podcast, on how to get started and why podcasts are a great marketing strategy for leveraging your expertise.
You can connect with Lyndal on LinkedIn https://www.linkedin.com/in/lyndalharris/, Instagram https://www.instagram.com/podcastva/ or http://www.podcastva.com/
Thursday Feb 29, 2024
Thursday Feb 29, 2024
Email marketing is an opportunity to effectively market to an owned audience that you build. Creating loyalty and increasing your lifetime value of a customer. Email marketing is more than just a newsletter, and in this episode, I discuss how to use email marketing to attract, nurture and convert your target market. Whether you're a service based or ecommerce business, email marketing is a strategy you can leverage.
Thursday Feb 22, 2024
Thursday Feb 22, 2024
Loren Bousfield, founder of Gemini Creative Studio joins me in this episode to talk all things branding. We dive into Overcoming Branding Pitfalls, and Loren shares some of the most common mishaps and gives her top tips on how you can avoid them! Listen along and discover the biggest payoffs of getting a cohesive brand strategy for your business! You can connect with Loren at www.geminicreativestudio.com.au
Thursday Feb 15, 2024
Thursday Feb 15, 2024
We all know that social media is essential today for building a thriving business, but the process of social media management can feel daunting. Too often left to the last minute, social media becomes an afterthought and a missed opportunity. In this episode I break down the essential elements of social media, and share the secrets of creating strategic content at scale.