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Leslie Carvitto on Strategic Personal Branding Shoots

Investing in brand photography is a big step forward for a lot of small business owners, in this episode I talk to Leslie Carvitto on how to set up for the perfect shoot and how to leverage your photos to elevate your business to the next level.
Leslie has helped hundreds of women move past their fears, step in front of the camera, and share their story and offerings with powerful visuals. This is a great chat for anyone preparing for their first (or tenth!) shoot. Grab Leslie’s free guide - 15 Ways to Use Your Brand Photos https://www.instagram.com/p/C5M2X53Pm9C/  or learn more at https://www.lesliecarvitto.com/

Marketing on a Budget: Thrive During Tough Times

Feeling the pinch but still want your marketing to shine? This episode of Marketing with Confidence dives into strategies for maintaining marketing success even with a limited budget. I unpack the importance of understanding your target audience and adapting your approach to their current needs. We then explore creative ways to leverage free and low-cost marketing tools. Listeners will gain insights into maximising the effectiveness of existing resources,  along with alternative approaches to traditional marketing expenses. By the end of the episode, you'll be equipped with a fresh perspective on how to keep your brand visible and thrive during challenging times.

Joanne Lee on Making Brand and Agency Relationships Stronger

Whether you’re a brand taking your first leap into agency world, or a professional marketer frustrated with your current agency relationships, this chat with Joanne Lee is a great deep dive into what Makes Brand and Agency Relationships Stronger. 
Joanne shares what she sees as the biggest mistakes in getting started together, and her top tips for keeping the relationship mutually beneficial for years to come! Learn how to avoid common pitfalls and unlock the potential for successful marketing campaigns. Tune in to discover how clear communication, defined expectations, and a touch of strategy can turn your next campaign into a win-win.
You can connect with Joanne on Linkedin https://www.linkedin.com/in/joannesllee or at https://www.jolleepartners.com.au

Maximising Your Marketing with ChatGPT-4

Discover how ChatGPT-4 can revolutionize your small business marketing in this episode as I talk directly to ChatGPT and uncover the practical applications of ChatGPT-4. From enhancing customer interactions and simplifying content creation to optimising social media strategies, and email campaigns. Learn to track and refine your marketing performance with AI-driven insights. Perfect for small business owners and entrepreneurs looking to streamline their marketing efforts and achieve greater success.

Confident Content: Elevate Your Marketing with Jenny de Lacy

Welcome to another episode of Marketing with Confidence! This week, we're thrilled to have Jenny De Lacy, a seasoned consultant with over 30 years of experience, join us to discuss the power of confident content in marketing. With a rich background in learning and development, and a decade in digital marketing, Jenny shares her journey and insights on how to master the art of getting your message right.
In this episode, we dive into:
Jenny’s unique career path and her passion for helping business owners craft effective messages.
The similarities between learning and development and marketing, and how they both use words and messages to influence change.
Practical tips for overcoming impostor syndrome in the marketing world.
Strategies for simplifying your content creation process by focusing on what your audience needs right now.
The importance of understanding your target market and aligning your content with their biggest challenges.
Jenny's thoughts on avoiding content creation pitfalls and the noise of conflicting marketing advice.
Tune in to learn how to create impactful, confident content that resonates with your audience and helps you achieve your business goals. Don’t miss this insightful conversation that’s packed with actionable advice and expert insights!
Jenny De Lacy is a digital marketing consultant with over three decades of experience in consulting, including 20 years in learning and development and the last 10 years focusing on digital marketing. She is passionate about helping businesses find their voice and effectively communicate their messages to influence and drive change you can find her on Linkedin at https://LinkedIn.com/in/jennydelacy, Instagram at https://Instagram.com/jennydelacy.talkingdigital or at https://talkingdigital.com.au

Attracting New Leads for Your Business

Welcome back to Marketing with Confidence! In this episode, I dive into effective strategies for attracting new leads to your business. Explore both low-cost and paid approaches to lead generation, including leveraging social media, optimising your website, and using lead magnets like eBooks and webinars. Discover how to nurture leads through email marketing, ask for referrals, build partnerships, and engage in real-life networking. Join me for actionable insights to enhance your lead generation efforts and grow your business confidently. Tune in now!

Anna Lamb on How to Price Your Service

How to price in service-based businesses is a mine field, especially for female owners. Asking the advice of others can be problematic, and undervaluing is a common outcome that ultimately impacts confidence and sustainability.
In this episode Anna Lamb talks about Value Based Pricing, discussing where we fall down in our approach to pricing and her top tips for pricing in an uplifting way.
This is a must listen for all service-based business owners! To learn more about Anna’s coaching you can find her on LinkedIn https://www.linkedin.com/in/annalamb/ or head to the website https://www.upliftingvalue.com.au/
 

Reactivate a Stagnant Instagram Account

What do you do when your Instagram account is just not firing, or you've left it alone for a while and really want to drive engagement again? 
In this episode I talk about the steps you can take to reactivate your account - whether its a large following or a small one, to drive your engagement back up and maximise your content on Instagram.
This a great episode to understand how to leverage the discipline of social media management to maximise your connection and conversion.

AJ Davis on Nailing your Marketing Mindset

Nailing your marketing mindset, is the difference between a business that thrives and a business that nose dives. AJ is a Mindset and Messaging Coach who has helped hundreds of women to overcome their inner blocks, like self-doubt, procrastination and fear of failure, and to have the powerful self-belief and potent messaging to grow wildly successful businesses. In this episode we talk about the most common mindset blocks that female business owners have, why mindset is everything and AJ shares three quick ways to start to shift your mindset, to turn up and nail your marketing!
 
You can connect with AJ on Instagram https://www.instagram.com/aj.mindcoach or find out more at https://changeyourthoughts.com.au

Maximising Digital Marketing During Tough Business Times

In this episode I recap our recent Business Builders Breakfast, sharing my keynote on digital marketing strategies that can support your business during difficult times (the post covid and into a recession / cost of living crisis!). I run through the foundations of Strategy and then look at Retention Marketing (more on that in this episode https://maryanneamies.com/retention-as-a-marketing-strategy-episode-46 ) and Acquisition Marketing quick wins that you can leverage right now. I also dive into email marketing and how it can be used for both retention and acquisition... plus my one hot tip that you can implement straight away that 50% of SMEs aren’t taking advantage of.