Ready, Set, Paid Ads
Do not spend another cent on paid advertising, until you listen to this Podcast! Welcome to Ready, Set, Paid Ads, the podcast that helps business owners and marketing professionals to take back control of their Facebook, Instagram, TikTok and Google ads! I’m your host - Mary-Anne Amies founder of award winning Digital Marketing Agency, Wise Up Marketing. With a career in marketing spanning more than two decades, I am a passionate mentor, coach and speaker, who is dedicated to helping business owners and marketing professionals to succeed. I have managed millions of dollars in paid advertising for clients big and small, and have seen inside thousands of paid ads accounts. I’ve seen the good, the bad and the just plain mind-boggling set-ups. I started this podcast to help you create digital marketing for paid ads success. Each fortnight you’ll hear from me and together we’ll work through the essential ads knowledge and skills, and on alternate fortnights you’ll hear from big names in business and marketing, as I interview them to hear how they tackle paid ads, what has worked well, and what have been their biggest learnings. Whether you are DIYing or outsourcing, you will learn the foundations you need to succeed, plus grab insider agency tips on how to make every dollar work harder. It’s time to subscribe and listen, and unleash the power of Paid Ads to its full potential!
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Episodes
Thursday Jan 18, 2024
Thursday Jan 18, 2024
Welcome to 2024! Grab these 4 Digital Marketing Trends for the new year, tailored to Small Business Owners. Full of practical actionable insights to kick you off for a strong 2024!
Thursday Dec 14, 2023
Thursday Dec 14, 2023
And just like that another year is wrapping up! If you're ready to say goodbye to the year my Review, Reflect, Rest & Regroup formula will ensure you capture learnings from this year, setting the foundations to create a successful one ahead. I discuss the essential data to review to see how your digital marketing performed, but also why it's important to look at more then just the data to assess performance. I then talk about the role of resting and regrouping before springing into action. A simple formula to help you wrap up your marketing and your year!
Thursday Dec 07, 2023
Thursday Dec 07, 2023
How do you know if you’re ready to outsource? In this episode I am joined by Leanne Woff, Founder at Audacious Empires and passionate OBM and OBM Coach. Leanne talks about the difference between an OBM and a VA, explains what effective outsourcing looks like and gives her tops tips for getting started.
You can connect with Leanne on at Linkedin https://www.linkedin.com/in/leanne-woff and Audacious Empires on Instagram @audaciousempires or at https://audaciousempires.com
Thursday Nov 30, 2023
Thursday Nov 30, 2023
In a business world that’s all TikTok this and Instagram that, there is still opportunity to embrace so many other digital strategies. Today I am talking about 3 Underrated Digital Strategies that drive awareness and conversion, and are cost-effective for small business too!
Thursday Nov 23, 2023
Thursday Nov 23, 2023
In this episode I catch up with Ray Pastoors founder of ethical digital marketing firm LYF Solutions and my go-to for the recent GA4 changeover. As a huge analytics fan, this is a great chat where we talk all about the new GA4 platform, where business owners can get it wrong and most importantly, the hidden gems waiting for you to uncover and grow your business!You can find out more at https://LYFsolutions.com.au or connect with Ray on LinkedIn or Instagram
Thursday Nov 16, 2023
Thursday Nov 16, 2023
How do you feel about strategy? In this episode I talk about the increase in conversation about strategy first approaches and why I am all for it. I break down the essential parts of strategy and why tactics aren't the best place to start, to build a successful business that converts.
Thursday Nov 09, 2023
Thursday Nov 09, 2023
Aimee Scott from Aim Up Digital talks all things Marketing Beyond Social Media. Aimee is a multi passionate professional, who has helped over 200 small businesses launch and grow online through her services in web design and marketing. In this episode we talk about why marketing strategy is an essential first step, but often overlooked for business owners. Plus, Aimee shares her top tips on marketing beyond social media!
Thursday Nov 02, 2023
Thursday Nov 02, 2023
Social Media is a wonderful tool for reaching your ideal client directly and aiding discovery of your product or service, however it is important not to forget your brand. In this episode I break down the elements that make up your brand and give my top tips for keeping them consistent across your social media marketing - including my hot tip for using Canva the right way!
Thursday Oct 26, 2023
Thursday Oct 26, 2023
Chris Schwager is the remarkable force behind Ridge Films, Sydney's leading DIY Video Production Agency, and is dedicated to empowering individuals and businesses to create high-quality videos.
In this episode of Marketing with Confidence we talk about the rise of video marketing and how to rethink it outside the social media marketing box, to become a powerful tool for connection and conversion.
Prepare to be enlightened and empowered as Chris shares his invaluable insights, propelling you towards video production greatness!
You can learn more about Chris and how Ridge Films can elevate your DIY Video Production at http://www.ridgefilms.com.au/
Thursday Oct 19, 2023
Thursday Oct 19, 2023
The Christmas Countdown has officially started! In this episode I share a Christmas Countdown Checklist to get ready for a strong Christmas Marketing Campaign! I talk through the often overlooked target market at Christmas, as well as how to build your list and plan your promotions to ensure you start successfully marketing for Christmas from now right up to the 24th! I even share my thoughts on how to convert in the dreaded January lull!