Ready, Set, Paid Ads

A Special Q&A Session to Celebrate 100 Episodes

Celebrating 100 Episodes of the Marketing with Confidence Podcast, I invited friends, team members and business besties to submit their burning questions about all things building a business, shaping a marketing career and more.
 
Throughout this episode I’ll answer questions and share my thoughts on:
The importance of valuing your expertise and charging accordingly
The power of personal relationships
Advice to my younger self (and others) on how to develop a marketing career
The importance of focusing on strategy over tactics
The challenges and rewards of running a business
The importance of personal development
 
As the last episode of the Marketing with Confidence Podcast, before an exciting new series launches, this is a great insight into what has shaped my career, and what fuels me to keep growing my digital marketing agency.

The Digital Marketing Checklist for Small Biz (+ Bonus Toolkit)

In this episode I dive into a comprehensive guide designed to help small business owners navigate the essential elements of digital marketing. The episode covers everything from setting SMART marketing goals to building an interconnected digital marketing ecosystem that includes your website, social media, email marketing, SEO, and paid ads.
We look at the importance of treating digital marketing as an ecosystem, where all elements—like your website, social media, and email marketing—work together to drive efficiency and results. Key points include the significance of having clear goals, understanding your target audience, creating a content marketing strategy, and planning your digital marketing activities in six-month increments to stay agile and responsive to market changes.
Additionally, the episode features a bonus "toolkit", highlighting essential tools for managing and enhancing your digital marketing efforts, providing you with practical recommendations to streamline your marketing processes.
This episode is perfect for small business owners looking to establish a solid digital marketing foundation or refine their existing strategies with actionable tips and insights.

Beyond the Logo: Crafting a Powerful Brand with Rowena Preddy

In this episode of Marketing with Confidence we dive deep into the world of branding with Rowena Preddy, exploring the misconception that a logo is the sole defining factor of a strong brand identity. Join us as we uncover the true essence of branding and its impact on business growth. Discover how to create a brand that resonates with your target audience, builds trust, and drives customer loyalty. Learn practical tips on aligning your brand with your personal values, and how to develop a brand strategy that evolves with your business. This episode is packed with insights and actionable advice to help you build a brand that leaves a lasting impression.
You can connect with Rowena Preddy and learn more at https://preddycreative.com.au/ 

First-Party Data: Why It Matters Now More Than Ever

Tired of playing guessing games with your customers? It's time to ditch the crystal ball and embrace the power of first-party data to make your email marketing and paid advertising more effective! In this episode, I dive deep into what first-party data is, why it's become a total game-changer, and how you can use it to build a loyal army of fans. I share how to collect this golden data, and then show you how to turn it into marketing gold. Get ready to level up your marketing game and say goodbye to those pesky third-party cookies worries!

Creating Websites That Connect and Convert with Charlee Ulale

In this episode of Marketing with Confidence, we sit down with website design expert Charley Ulale to uncover the secrets to creating a website that not only looks great but also drives conversions.
Charley shares valuable insights on choosing the right platform for your business, the importance of branding consistency, and the art of crafting compelling calls to action. We also discuss the common pitfalls businesses face when building their websites and how to avoid them.
Whether you're a seasoned entrepreneur or just starting out, this episode provides actionable tips to help you create a website that truly connects with your audience and drives results.
You can connect with Charlee Ulale and learn more at https://ellajonesdesign.com.au/

Unlock TikTok Growth: 5 Actionable Ideas for Small Business Owners

Are you a small business owner hesitant to jump on the TikTok bandwagon? This episode is for you! Discover how TikTok can be a powerful tool for your business, regardless of your industry or age. Learn why TikTok is growing rapidly, even among older demographics, and how to create engaging content that resonates with your audience.
This episode offers practical tips and strategies to help you:
Overcome the TikTok stigma and understand its potential for business growth.
Develop a TikTok strategy tailored to your business and target market.
Create compelling content that showcases your personality and brand.
Utilise TikTok to build relationships and community with your audience.
Don't miss out on this opportunity to tap into the potential of TikTok for your small business.

Uncover Your Marketing Message and Watch Your Business Grow with Raquel Collard

Do you hate marketing? Feel like it's a confusing, pushy mess that never leads to sales? You're not alone. Many small business owners struggle with marketing, but it doesn't have to be that way.
In this episode, marketing expert Rachel Collard joins us to unveil the secret weapon for attracting your ideal clients: a clear marketing message. You'll discover:
Why a lack of clarity is the root cause of marketing struggles.
How to understand your ideal client's "before and after" picture.
How a powerful message builds trust and attracts clients without chasing them.
The difference between vanity metrics and the measurements that matter for sales.
How to create valuable content that educates and attracts your dream clients.
Stop wasting time and money on ineffective marketing. Learn how to craft a message that resonates with your ideal client and watch your business grow!
You can connect with Racquel Collard and learn more at https://www.smbmarketing.com.au/ 

Stop Wasting Time! 3 Marketing Tactics Small Businesses Should Ditch

Feeling lost in the marketing jungle?
You're not alone. Small businesses today face a constant battle: how to stand out in a crowded online space with limited resources. In this episode, we'll cut through the noise and expose the 3 marketing tactics that are officially dead in 2024. We'll show you how to ditch those outdated strategies and focus your efforts on what actually works. Learn how to get more results for less hassle, target your ideal customer with laser precision, and finally stop wasting time on tactics that go nowhere. This episode is packed with actionable tips and insights to help you take your small business marketing to the next level. So, grab your headphones, fire up that laptop, and get ready to watch your marketing magic happen! 

Cat Dunn on Unleashing the Power of Systems for Small Businesses

Ever feel like you're the only one keeping your business afloat?  Imagine waking up to a smoothly running machine, even when you're not at the wheel.  In this episode, I am joined by Cat Dunn discussing how to unleash the power of systems  in your small business
Stop trading time for dollars! Learn how to:
Free yourself from tedious tasks and focus on what matters most.
Build a business that runs even when you're on vacation (or catching some Zzz's).
Unleash the power of simple systems (no fancy software needed!).
Scale with confidence knowing your systems can grow alongside your business.
This episode is your key to unlocking freedom and growth. Tune in and take control!
You can connect and learn more about Cat Dunn at  https://www.instagram.com/catlouisedunn or https://catlouisedunn.com/

Budgeting for Big Wins: How Small Businesses Can Craft a Killer Marketing Budget

Feeling lost with your small business marketing budget? This episode is your roadmap to success!
Ever feel like your marketing budget is a black hole, swallowing money with no results? You're not alone. This episode equips you with the tools and strategies to craft a killer marketing budget that gets you the results you crave.
In this episode I unveil the secrets to building a strong budgeting foundation. We'll explore how to define your marketing goals, analyse your current situation, and choose the budget allocation method that perfectly fits your unique small business.
We'll also dive deep into prioritising the right marketing channels for your audience, from social media to content marketing, and estimate costs effectively. Plus, we'll unveil free and low-cost marketing tools to help you stretch your budget further.
But wait, there's more! We'll share essential tips for tracking your budget and measuring your results, so you can see what's working and what's not.
Ready to turn your marketing budget into a powerful weapon for growth? Tune in and discover how to strategically allocate your resources, adapt your budget for success, and finally achieve those marketing goals!