Ready, Set, Paid Ads
Do not spend another cent on paid advertising, until you listen to this Podcast! Welcome to Ready, Set, Paid Ads, the podcast that helps business owners and marketing professionals to take back control of their Facebook, Instagram, TikTok and Google ads! I’m your host - Mary-Anne Amies founder of award winning Digital Marketing Agency, Wise Up Marketing. With a career in marketing spanning more than two decades, I am a passionate mentor, coach and speaker, who is dedicated to helping business owners and marketing professionals to succeed. I have managed millions of dollars in paid advertising for clients big and small, and have seen inside thousands of paid ads accounts. I’ve seen the good, the bad and the just plain mind-boggling set-ups. I started this podcast to help you create digital marketing for paid ads success. Each fortnight you’ll hear from me and together we’ll work through the essential ads knowledge and skills, and on alternate fortnights you’ll hear from big names in business and marketing, as I interview them to hear how they tackle paid ads, what has worked well, and what have been their biggest learnings. Whether you are DIYing or outsourcing, you will learn the foundations you need to succeed, plus grab insider agency tips on how to make every dollar work harder. It’s time to subscribe and listen, and unleash the power of Paid Ads to its full potential!
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Episodes
Thursday Apr 06, 2023
Thursday Apr 06, 2023
I am excited in this episode to talk about 2023’s hottest topic ChatGPT! A slightly different twist on the top trends or best hacks, I have a very exclusive interview with ChatGPT themselves! It’s a quickie but a goodie, with ChatGPT sharing exactly why you should use it in your business.
Thursday Mar 30, 2023
Thursday Mar 30, 2023
In today’s episode I am joined by Lauren Stokoe, a Director with IP Australia, talking about who needs to consider registering a trademark, how you can use the new tool TM Checker to do preliminary research on your business name (or even a logo someone develops for you) and what the process is for registering a trademark for your business.
IP Australia approached me as part of their educational efforts to better inform small business owners of the role that registering a trademark can play in their business – even when they are just starting out. I eagerly accepted, as over the years I have seen first-hand how business trademarks are so confusing and can feel like a big business decision. I hope this episode helps to simplify trademarking so you can confidently make the best decisions for your business.
For more resources you can visit https://ipaustralia.gov.au/ or start searching using https://tmchecker.ipaustralia.gov.au/start
This podcast is intended to provide general information regarding intellectual property and does not constitute legal or professional advice. It is not intended to take the place of legal or professional advice and should not be relied upon as such.
Thursday Mar 23, 2023
Thursday Mar 23, 2023
Which social media channel is superior? And how do you know which to pick for your business? In this episode I reflect on a conversation with a client who asked me to “pick one.”
This is a great breakdown of not just how to pick the social channels for your business, but also what different digital channels can achieve for your business. Looking at organic, paid, email and more.
Thursday Mar 16, 2023
Thursday Mar 16, 2023
In today’s podcast Anna Scott shares why CEOs need to increase their visibility and be the Visible Force in their Industry.
Anna is a Visibility Coach, empowering passion-led women to step into the limelight, own their personal brand and become a Visible Force in their industry.
Using over a decades worth of experience in PR & Branding, with some of Australia’s biggest homegrown brands, coupled her intimate knowledge of the small biz world, she supports her clients with the confidence and know-how they need to build their credibility, grow their audience and become in-demand in their industry, in a way which is down-to-earth, easy to follow, easy to implement and most importantly gets results.
If you are looking for a Coach to help to supercharge your visibility, reach new audiences and grow, you can connect with Anna on LinkedIn https://www.linkedin.com/in/anna-j-scott/ and Instagram @annascott.pr, or visit https://www.annascott.com.au/
Thursday Mar 09, 2023
Thursday Mar 09, 2023
No one wants to think about breaking-up, but when things don’t go right, or you’ve just outgrown it, you may find your current outsourced or in-house marketing support may be moving on.
In this episode I share 3 key things you need to do, to ensure today’s break-up doesn’t negatively impact your digital marketing plans for tomorrow!
Thursday Mar 02, 2023
Thursday Mar 02, 2023
Jason Andrew is a chartered accountant, founder, and business advisor to high-growth businesses. His accounting firm, SBO Financial, focuses on helping Ecommerce businesses with their numbers, ranging from bookkeeping and financial control to profit and cash flow maximisation strategies.
Jason is the author of entrepreneurial accounting book, "Stark Naked Numbers." People have called it the "barefoot investor for entrepreneurs" and ''the 4-hour work week of finance and business."
In this episode of the CEO Briefing series Jason shares the key reports and metrics that CEO’s often overlook, as well as demystifying common jargon.
You can find Jason on LinkedIn https://www.linkedin.com/in/jason-andrew/ and learn more about SBO Financial here https://www.linkedin.com/company/sbo-financial/
Thursday Feb 23, 2023
Thursday Feb 23, 2023
When it's time to let go of DIYing your Marketing you can hit a cross roads of how to effectively outsource or in-house to maximise all the digital marketing tools available. In this episode I explore different options of Digital Marketing management and how they may evolve as your business grows. From freelance social media managers, to students, to specialists and agencies.
Thursday Feb 16, 2023
Thursday Feb 16, 2023
Suz Chadwick is a BOLD Business & Mindset Coach and Speaker supporting entrepreneurs to go from business confusion to clarify, courage and CEOing at the next level.
The author of Play Big, Brand Bold, host of the popular Brand Builder's Lab podcast and the creator of Bold Business Academy (BBA) & the Amplify Accelerator, she works with savvy women in businesses to create courageously bold brands, get out of their own way & build profitable businesses that take you from Messy to Magnetic!
On this Podcast Episode, Suz and I talk about the role of evergreen content and how it can support CEO’s in ensuring discoverability that leads to conversion within their businesses.
You can find Suz Chadwick at https://suzchadwick.com/ and tune into the Brand Builders Lab podcast on your favourite podcast app, or by clicking here https://suzchadwick.com/podcast/
Thursday Feb 09, 2023
Thursday Feb 09, 2023
Digital Marketing can take up a lot of your time, and although everyone tells us to outsource, it's hard to feel confident that it's time. In this episode I share 3 signs to look for, that tell you you're ready!
Wednesday Feb 01, 2023
Wednesday Feb 01, 2023
From being a rock & roll agent to working with global corporations in harnessing their purpose and values to create meaningful commercial success, for Tony Bonney everything has had the one theme…why do we decide to listen to, work for, buy from and associate with the people and organisations we do? Everything boils down to this one philosophy…purpose enables people and organisations to be the best version of themselves. It results in people with meaningful personal lives creating connected teams that love their work, delivering amazing customer experiences and trust. It also results in people living their best lives.
In this episode Tony shares the benefits to CEO’s of identifying their best version, and their organisations best version. In doing so, creating meaning and connection for you and for all of those you serve.
You can find Tony Bonney on LinkedIn https://www.linkedin.com/in/anthony-bonney-3095833/Or at Grow on Purpose https://purpose-led.lpages.co/