Ready, Set, Paid Ads
Do not spend another cent on paid advertising, until you listen to this Podcast! Welcome to Ready, Set, Paid Ads, the podcast that helps business owners and marketing professionals to take back control of their Facebook, Instagram, TikTok and Google ads! I’m your host - Mary-Anne Amies founder of award winning Digital Marketing Agency, Wise Up Marketing. With a career in marketing spanning more than two decades, I am a passionate mentor, coach and speaker, who is dedicated to helping business owners and marketing professionals to succeed. I have managed millions of dollars in paid advertising for clients big and small, and have seen inside thousands of paid ads accounts. I’ve seen the good, the bad and the just plain mind-boggling set-ups. I started this podcast to help you create digital marketing for paid ads success. Each fortnight you’ll hear from me and together we’ll work through the essential ads knowledge and skills, and on alternate fortnights you’ll hear from big names in business and marketing, as I interview them to hear how they tackle paid ads, what has worked well, and what have been their biggest learnings. Whether you are DIYing or outsourcing, you will learn the foundations you need to succeed, plus grab insider agency tips on how to make every dollar work harder. It’s time to subscribe and listen, and unleash the power of Paid Ads to its full potential!
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Episodes
Thursday Jun 15, 2023
Thursday Jun 15, 2023
Personal branding as a strategic approach is on the rise, just take a look at where our social channels are heading, and you'll see why. People want to buy from, and connect with people. Personal brands are a way for small brands or brands with limited budgets to make a big impact. In this episode I talk about how to leverage your personal brand as a marketing strategy - and if personal branding just isn't possible, other ideas to make sure you increase the human connection.
Thursday Jun 08, 2023
Thursday Jun 08, 2023
In this episode, I caught up with Cherie Clonan, proudly autistic founder of powerhouse agency The Digital Picnic and all-round special human. The Digital Picnic teaches digital marketing ... and manages a full suite of digital marketing efforts for clients, too. Cherie has built a multi-million-dollar company with empathy-led leadership at the heart and soul of everything it does … and a company that has gone on to be described by all as "the nicest place on the internet". She says to that, "I’ll take that".
Listen along as we talk about why businesses need to nurture diversity and inclusion in the workplace, as Cherie shares insight into effectively leading with confidence and empathy.
To gain further insight into nurturing diversity and leading with empathy, connect with Cherie on LinkedIn and Instagram.
Thursday Jun 01, 2023
Thursday Jun 01, 2023
The mid year rolls around fast, and is the perfect time to take stock of both your marketing strategy and your marketing assets. In this episode I share tips on Mid Year Marketing Checks you can do right now!
Thursday May 25, 2023
Thursday May 25, 2023
Influencer Marketing has seen so many shifts in the last five years, and I am pleased to be joined by Social Media Strategist and Influencer expert Alex Mills, to talk all things Influencer and Content Creator opportunities.
Alex empowers brands to create inspirational online content via social media strategy, influencer marketing and video production, and in this episode he shares his formula for successful content creator partnerships that help small brands leverage new audiences!
You can connect to Alex on Linkedin https://www.linkedin.com/in/alexthomasmills and Instagram https://www.instagram.com/alexmillssocial or follow him on TikTok for great insights and tips!
Thursday May 18, 2023
Thursday May 18, 2023
Building a Target Market is a critical foundation step in developing an effective marketing plan for your business. In this episode I explore the importance of understanding your target market, the benefits of having a clear target market profile and take you step by step through my formula in creating a target market profile.
I hope this episode inspires you to start carving out your ideal client profile, and if you’d like my free template – DM me on Instagram or LinkedIn!
Thursday May 11, 2023
Thursday May 11, 2023
It is such an honour to be joined in this episode by my much-loved Leadership Coach, Ami Summers from Craft Coaching and Development, to talk about Emotional Intelligence, diving into how to test for, build and use EQ as a leader of a team.
With 15 year’s experience as a leadership development consultant and as a Certified Coach (Mentor Coach), Ami is a specialist in supporting leaders of growing teams with entrepreneurial and creative backgrounds. She is accredited in a number of diagnostic tools including the MSCEIT, LSI/GSI, LTM (About Learning) and DiSC and holds several other related quals.
Her coaching practice Craft Coaching and Development brings impactful tools and methodology to both leaders and entrepreneurs – tools that would ordinarily be reserved for big corporations. For Ami, coaching is about making a positive impact on the world by equipping business leaders to think creatively and make better decisions for future generations. She firmly believes that having more creative entrepreneurs leading purpose-led businesses will craft a brighter future for us all.
Connect with Ami at www.craftcoachinganddevelopment.com www.linkedin/company/craft-coaching-and-development or on Instagram @craftcoachinganddevelopment
Thursday May 04, 2023
Thursday May 04, 2023
Marketing doesn't have to break the bank to be effective, in this episode I share my top Free and Low Cost Marketing Strategies that small business owners can implement straight away!
Thursday Apr 27, 2023
Thursday Apr 27, 2023
Today’s CEO Briefing is with one of my favourite humans Nikki Malvar, Branding Photographer and owner of Heist Creative, who I have to thank for all my Agency’s stunning brand photography!
Nikki is a most talented storyteller - a photographer who builds brands up through incredible imagery and a premium photography experience. Shooting with a marketing eye, capturing photos that are beautiful, high quality and strategic, to communicate an individual’s compelling story within their business.
In this episode she shares why CEO’s need to start harnessing photography in their business and her top tips for getting started.
You can find Nikki at www.instagram.com/heistcreative and https://www.heistcreative.com.au
Thursday Apr 20, 2023
Thursday Apr 20, 2023
This episode is for anyone wanting to understand the basics of paid digital ads. I will take you through the differences between search and social ads. Where you can DIY and when you need to call in the experts. And, what sort of investment you might need to get started.
Thursday Apr 13, 2023
Thursday Apr 13, 2023
In this episode we are joined by Bec Hughes Brand Strategist, Business Coach & Mentor for Brand-led Creatives, and one of my most loved business pals.
She obsesses over clever creativity, challenging the norms, and revealing unexpected outcomes. During her day job, she’s a wordsmith, one-woman creative business owner cheer squad, pixel perfectionist (graphic designer for the people at the back), storyteller, speaker, alliteration addict (can't you tell!?) and host of The C Word podcast.
On the podcast today she shares why CEO’s need to pay attention to their branding as part of their digital identity and generously tells us her Top Tips on how to use your brand to inform and strengthen digital strategy.
Sit back, you’re in for an informative episode full of great laughs.
You can connect to Bec on Instagram at https://www.instagram.com/bechughesbranding
On her website https://bechughes.com or by tuning into The C Word Podcast https://bechughes.com/podcast (you might even find me over there too!)