The Digital Marketing Checklist for Small Biz (+ Bonus Toolkit)

In this episode I dive into a comprehensive guide designed to help small business owners navigate the essential elements of digital marketing. The episode covers everything from setting SMART marketing goals to building an interconnected digital marketing ecosystem that includes your website, social media, email marketing, SEO, and paid ads.

We look at the importance of treating digital marketing as an ecosystem, where all elements—like your website, social media, and email marketing—work together to drive efficiency and results. Key points include the significance of having clear goals, understanding your target audience, creating a content marketing strategy, and planning your digital marketing activities in six-month increments to stay agile and responsive to market changes.

Additionally, the episode features a bonus "toolkit", highlighting essential tools for managing and enhancing your digital marketing efforts, providing you with practical recommendations to streamline your marketing processes.

This episode is perfect for small business owners looking to establish a solid digital marketing foundation or refine their existing strategies with actionable tips and insights.